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6 Essential Spa Marketing Strategies to Keep Momentum Rolling

spa marketing

Time spent at a spa is a wonderful treat for anyone and many potential customers are waiting. You can help them find your business with creative, effective spa marketing strategies.

If you’re ready for some great ways to market your spa, read on to learn 6 must-try spa marketing strategies to use that will boost your bottom line.

1. Local SEO

Potential clients will do much of their research on the internet. Whether they’re looking for a different spa or are completely new to the world of luxury treatments, it’s likely that these clients will turn to an internet search for ideas on which spa to try.

Make sure your business will show up in the first few listings for local spas. Claim your local listings using Google Places, Bing Places, and Yahoo Localworks. Setting up a profile and customizing it with regularly updated information and photos helps local clients find your business right away.

Another great way to boost local SEO is by creating and maintaining a blog that focuses on:

  • Your niche
  • Your specific community
  • Your services

This is a good opportunity to appeal to potential customers on a personal level. Your blog’s content can be tailored to fit the values and needs of people within your community.

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2. Invest in a Quality Website

Once visitors find you in a search, give them a clean, efficient, informative online experience. Your online presence will have a huge impact on your conversion rates.

This means that you can turn more casual visitors into paying customers simply by having a helpful and appealing website.

A great spa website:

  • Is SEO friendly
  • Has your contact information clearly displayed on every landing page
  • Is easy to navigate
  • Allows clients to book appointments online
  • Includes short, informative videos
  • States how your spa will benefit the client
  • Shows what sets your spa apart from others
  • Has a great “About” page introducing spa workers
  • Lists all services
  • Offers discounts and specials
  • Provides a way to join a client email list.

Visitors won’t give you a lot of time when they initially land on your site, so make sure you’ve made it uncluttered and visually appealing. This ensures you’ll get and hold their attention. It’s also important to provide quality, educational content for visitors. This gives potential clients the feeling that you’re there to help, not just to sell.

spa marketing

3. Use Video Spa Marketing

In a fast-paced, visually oriented world, videos are a marketing must. Their power goes far beyond the traditional TV commercial clip in today’s digital world. Video is everywhere, and it’s the preferred way of receiving content. Videos pack a lot of information in a short time slot, with very little effort required from the viewer.

Your videos can appear:

For a luxury spa, videos can be especially effective. Potential clients will see someone receiving a rejuvenating spa treatment or massage, or will get a quick but thorough explanation of spa services. Your spa looks professional and inviting in a simple, compelling video. Spa marketing strategies that include video marketing have a greater success rate than those who do not.

In fact, videos included in your marketing emails can boost click-through rates by a staggering 200-300%! When included in your website’s landing page, videos can give you an 80% increase in conversion rates. Those statistics are hard to ignore. Your marketing strategies should include video content whenever possible.

4. Utilize Social Media Spa Marketing

Social media is a powerful tool when it comes to reaching a broad and varied audience. It’s among the best spa marketing strategies because it’s personal, it’s budget-friendly, and it’s effective.

It works well for a number of reasons. There are 2 billion people using Facebook and nearly 800 million active users on Instagram. These are just two of many platforms. This demonstrates how vast your potential audience can be when using social media.

Social media helps you promote your business actively and passively. You put the effort into making informative, compelling posts and updates. Your followers then frequently “like” them and “share” them with their friends and family.

A post or update with a lot of likes and shares boosts your reputation and makes you seem worth a person’s time and consideration. While you can pay for ads on social media platforms, you’ll also get a lot of exposure by simply maintaining a business page that users can follow.

You can also offer promotional giveaways on social media that encourage people to enter by liking or sharing posts. This makes entry easy for them, so participation is increased.

marketing strategy

5. Partner with Non-competitive Local Businesses

The spa industry is all about promoting health and well-being. Because of this fundamental purpose, there are many local businesses that you can network with that share a similar mission.

Consider networking with:

  • Hairdressers and stylists
  • Makeup artists
  • Dietitians and nutritionists
  • Holistic medicine practitioners
  • Chiropractors

These businesses will have clientele similar to your own. The same types of clients that seek their services would be likely to seek your services as well. This can be helpful to you in a number of ways.

These other businesses can recommend your spa to their clients. Since they’ve already established themselves to their clientele as a trustworthy business, these clients will be more inclined to give their recommendation a try.

There are also cross-promotion opportunities. It’s possible to attract more customers for one another with strategies like internal flyer distribution, business card distribution, and posted advertisements.

6. Good Old-Fashioned Superior Service

Those who seek spa treatment generally do so because they have an issue they need to be addressed. Offering superior solutions to client problems to establish your business as an inviting, top-notch service worth recommending.

When you have a satisfied client base, they’ll be quick to tell others about your spa. You can motivate them further by offering rewards to existing clients for referrals and specials to newly referred clients.

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Spa Marketing Strategies that Work

Drawing new clients to your luxury spa isn’t complicated or difficult, but you have to be active and use the right avenues to get exposure. Using these strategies can quickly increase your visibility, resulting in more clients.

If you’re ready to boost your luxury spa marketing strategies and improve your business and client management systems, contact us today for more information.

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Customer Service Medical Spa Software Spa Management Spa Sales

Customer Service Tips to Increase Spa Sales

spa sales

Clients evaluate spa experiences partly on your services and partly on their customer experience. Driving spa sales is based on memorable impressions your employees make on customers during interactions and influences the potential for return visits. Providing all-star customer service keeps patrons happy and your spa successful.

Orchid Spa software features and add-ons will increase spa sales and speed up your administrative tasks. Use the spare time it creates to improve your employee’s customer service skills. When everyone adopts the proven suggestions below, you’ll retain loyal guests and wow their referrals while boosting individual and spa sales earnings.

Send Appointment Reminders

Use Orchid Spa Software to automate appointment reminders via text and email, turning no-shows into grateful regulars who enter when you expect them. Every client’s time is as precious as yours. Should unforeseen delays arise, contact patrons with revised arrival times. If that’s not possible, discount their visits 15 percent, or compensate their inconveniences with free services or products.

Smile While Working

When the brain receives positive messages from grins, it releases mood-elevating enzymes and serotonin. Greet customers with eye contact, handshakes, and warm genuine smiles. Friendly facial expressions are so contagious patrons will respond, feeling happier and more comfortable too. Treat visitors like invited guests. Conduct tours so they’ll sense they belong in your spa. After clients and staffers enjoy their time together, wishing everyone a great day or weekend sends them off with cheerful outlooks.

spa sales

Hand out Beverage Menus

Pampering guests includes serving refreshments. But instead of asking patrons if they’d like sparkling water, tempt them to browse beverage menus. Give them time to contemplate various offerings, and they’ll be more inclined to place orders.

Personalize New Client Consultations

Aligning guests’ complexion and upkeep with their lifestyles is crucial for client satisfaction. Ask about their routines. Convey your reasoning with recommendations like: “Since your morning schedule doesn’t allow much skin care time, you’ll appreciate this quick regimen.”

Prepare for Recurring Visits

Before repeat patrons arrive, review their client histories in Orchid Spa Software client management tool. Look over previous appointment notes and refresh your memory on each client’s previous services and preferences. Pull up the Orchid Spa Software photo manager to examine former treatments together when clients arrive. Reflect on what they thought about the past treatments they received. When they want to try new services or different treatments use sample products to facilitate selection.

Offer Mini Service Tryouts

Giving printed service menus to customers encourages them to choose higher-priced options. Let hesitant patrons try out a few skincare products or give them a short massage to see what they enjoy best. Those mini test drives boost ticket sales.

Mention Guests’ Names

Leaders like politicians, business executives, and teachers know addressing people by their names makes them feel special. So they remember others’ names and use them often. Something so simple is a great way to forge strong relationships. It reflects your comfortable, caring culture and inspires friendly exchanges.

Choose Words Carefully

Your crew’s comments paint pictures in guests’ minds. Some enhance or detract from client experiences. Replace negative “I can’t,” “That’s not our policy,” and “I don’t” messages conveying what’s impossible with affirmative alternatives. Speaking positively is the key to making visitors happy. They’ll appreciate helpful professionalism.

Collect Personal Information

To retain clients and increase spa sales, gather information including email and home addresses, phone numbers, and birthdays. Then use Orchid Spa to deliver birthday promotions and bargain holiday facials. When customers skip typical intervals, send “We miss you!” messages with skincare product discounts to lure them back. Reward loyal regulars with Orchid Spa gift cards for free services and products. Ongoing marketing communications helps solidify relationships and make your shop a standout.

Remember Patrons’ Details

Recalling customers’ shared facts will impress them. To make them feel special, mention their new jobs, promotions, birthdays, weddings, anniversaries, and recent vacations. Connecting with guests on a personal level inspires repeat visits.

Compliment Your Clients

Everyone loves receiving compliments. Praise makes patrons feel good while creating positive experiences. So admire their punctuality, clothes, personalities, or talents sincerely. After makeovers, rave about their new looks.

Stay Knowledgeable

Market leaders in various professions earn more money by prioritizing knowledge. Informed personnel provide better quality work, higher spa sales, and gain extra respect. Offer frequent training classes so all of your staffers can be experts on all current services and treatments.

Add Value

Spa days are pampering breaks for patrons. So make them memorable treats by offering little extras. During consultations, knead clients’ shoulders briefly. Indulge visitors with free mini treatments before massages. Spa guests’ top complaint is that their was too much pressure used during massages so make sure your employees talk to their client on their personal preference to enhance customer experiences.

Guarantee Everything

Rather than complaining, most unhappy clients just don’t return. You can’t afford to forfeit spa sales. So guarantee all services and merchandise. Be sure that your patrons feel comfortable enough voicing their opinions. Otherwise, you could lose clients and never understand why. Approach any challenges calmly without being defensive. Listen to customers’ perspectives. Ask appropriate questions to address their issues, and offer empathetic solutions.

Give 100 Percent Always

Even when employees’ spirits are low, they should give their all to customers and teammates. Some focus just on what they get at work when considering what they contribute is better and uplifting. Look for good, not bad. Concentrate on right over wrong. Emphasize contentment and spread joy. When optimistic, positives are obvious. Encourage everyone to form successful habits, develop faith in personal abilities, promise to pursue excellence, and pledge to keep on giving.

 

Orchid Spa Software can help you provide all-star customer service keeping clients happy and your spa successful! Find out more about some of our best software features or try it out for yourself free for 14 days!