Categories
Spa Industry Spa Marketing

Tips on Formulating Spa Room Essential Oils

spa room essential oils

Did you know that a signature spa scent is one of the most effective ways to differentiate your spa from competitors? When you choose a unique scent that melds well with your spa’s brand, you’re creating a strong memory that customers will associate with your spa. 

The best part is that you can use your spa scent for other applications throughout your spa. Along with diffusing it in the air, it can be sprayed on towels, used in spa-scented candles, and more. 

Read on to learn all about spa room essential oils to create a fragrance that your customers won’t soon forget! 

spa room essential oils

Consider Your Spa

Before you begin creating your spa scent, you’ll first want to consider your brand and the message you want to convey. Consider why your customers are coming to your spa. It can be for any or all of these reasons: 

  • Tranquility
  • Relaxation
  • Energy
  • Self-esteem
  • Romantic bonding

If many of your customers are couples that are coming in for a massage session, you may want to consider a more romantic signature scent that features jasmine and vanilla. Older customers who are seeking a respite from their day and want a relaxing hour may respond better to lavender.

Lastly, younger athletes who need deep tissue massages and more energy for the day may respond to a relaxing yet energizing scent of lavender and citrus. 

spa room essential oils

Start Experimenting

Essential oils are pure extracts of plants or the “essence” of the plant itself. These extracts are then combined with a carrier oil in order to create the product we’re familiar with today. No matter what scent you choose, essential oils are known to reduce stress, inflammation, and also help people sleep better. This is why we recommend essential oils for your signature scent above perfumes. 

In order to discover the best signature scent, we recommend purchasing small spray bottles. Label the bottles with the essential oils you’re using and aim to use eight to twelve drops in total. You can use an equal amount of drops for each scent or even experiment with three at a time. 

Once you’ve placed the essential oils in the spray bottle, fill the rest with fractionated coconut oil. Shake it up and spray it in one area of your spa. See how it smells in the air as well as on your skin and on towels. 

spa room essential oils

Using Your Signature Scent

Once you’ve discovered your signature scent, we recommend using a cold air diffuser for the best way to diffuse your scent. These diffusers help retain the therapeutic benefits of the scent, and they also look attractive. Many come with different light settings, automatic shut off features, and aren’t noisy. 

In order to help people associate the scent with your spa, don’t forget that you can use it in a variety of applications. You can create candles that feature your scent as well as spray them in hand towels. You can even sell your signature scent in the form of reed diffusers, bedroom sprays, and other spa products so that customers are able to enjoy your signature scent at home. 

Your scent can even be used as welcome gifts for new customers. Consider giving customers a high-quality hand towel with a small roller ball of your signature scent. They’ll be able to use it as a travel perfume no matter where they go. 

Scent Combination Ideas

If you’re struggling to discover a winning spa scent essential oil recipe, here are a few common ones you can start off with. Remember that you can tweak them to your liking until you find the perfect scent for your spa. 

Fragrance of Love

Ylang-ylang and jasmine are often fragrances associated with love and joy. They pair well with scents such as sandalwood, lemon, bergamot, and geranium. 

Fragrance of Energy

Citrus scents such as lemon and orange are a great way to introduce some energy to a space. They also pair well with lavender for a relaxing touch. Geranium and clary sage also pair well with lavender. 

Fragrance of Femininity

Light floral fragrances are often associated with femininity. Consider blending bergamot with roman chamomile and lavender if your spa appeals to women. 

Fragrance of Home

If you’re looking for a cozy scent that welcomes people inside the spa and evokes memories of home, this combination may be right for you. Vanilla, cinnamon, and clove bud blend together for a warm fragrance that’s perfect for winter. 

Fragrance of Forest

If you’re looking for a signature scent that’s primarily geared towards men, you can’t go wrong with a mixture of sandalwood, white fir, and cypress. These scents are muskier and evoke memories of warm fires and forests. 

Fragrance of Relaxation

A spa that promotes feelings of calm, tranquility, and relaxation can’t go wrong. A blend of citrus oils, ylang-ylang, lavender, and blue tansy can help your clients wind down. Consider adding a drop or two of patchouli for an even more relaxing scent. 

Spa Room Essential Oils: Discovering Your Signature Scent

By using spa room essential oils to discover your spa’s signature scent, you’re well on your way to helping differentiate yourself from competitors. Through the careful application of scent throughout your spa and in your products, customers will soon tie together the smells with the memory of their relaxing experience.

Not only does this help them remember your spa in the future when they’re looking for additional services, but they’ll also be more likely to recommend your spa to friends and family. 

Ready to make your spa an even more memorable experience through the smart application of spa software? Connect with us today to learn about our software’s capabilities!

The following two tabs change content below.

Brock Wackerle

An experienced Silicon Valley to Midwest digital content strategist, Brock has brought a modern approach to marketing and is disrupting the status quo of storytelling. He has been a part of numerous company rebrands shaking up their digital footprint by dismantling the standard process of content generation. Between millennials being native to the digital language and understanding the customer he has developed strategies increasing organic traffic to Orchid’s products.
Share this blog