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6 Essential Spa Marketing Strategies to Keep Momentum Rolling

spa marketing

Time spent at a spa is a wonderful treat for anyone and many potential customers are waiting. You can help them find your business with creative, effective spa marketing strategies.

If you’re ready for some great ways to market your spa, read on to learn 6 must-try spa marketing strategies to use that will boost your bottom line.

1. Local SEO

Potential clients will do much of their research on the internet. Whether they’re looking for a different spa or are completely new to the world of luxury treatments, it’s likely that these clients will turn to an internet search for ideas on which spa to try.

Make sure your business will show up in the first few listings for local spas. Claim your local listings using Google Places, Bing Places, and Yahoo Localworks. Setting up a profile and customizing it with regularly updated information and photos helps local clients find your business right away.

Another great way to boost local SEO is by creating and maintaining a blog that focuses on:

  • Your niche
  • Your specific community
  • Your services

This is a good opportunity to appeal to potential customers on a personal level. Your blog’s content can be tailored to fit the values and needs of people within your community.

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2. Invest in a Quality Website

Once visitors find you in a search, give them a clean, efficient, informative online experience. Your online presence will have a huge impact on your conversion rates.

This means that you can turn more casual visitors into paying customers simply by having a helpful and appealing website.

A great spa website:

  • Is SEO friendly
  • Has your contact information clearly displayed on every landing page
  • Is easy to navigate
  • Allows clients to book appointments online
  • Includes short, informative videos
  • States how your spa will benefit the client
  • Shows what sets your spa apart from others
  • Has a great “About” page introducing spa workers
  • Lists all services
  • Offers discounts and specials
  • Provides a way to join a client email list.

Visitors won’t give you a lot of time when they initially land on your site, so make sure you’ve made it uncluttered and visually appealing. This ensures you’ll get and hold their attention. It’s also important to provide quality, educational content for visitors. This gives potential clients the feeling that you’re there to help, not just to sell.

spa marketing

3. Use Video Spa Marketing

In a fast-paced, visually oriented world, videos are a marketing must. Their power goes far beyond the traditional TV commercial clip in today’s digital world. Video is everywhere, and it’s the preferred way of receiving content. Videos pack a lot of information in a short time slot, with very little effort required from the viewer.

Your videos can appear:

For a luxury spa, videos can be especially effective. Potential clients will see someone receiving a rejuvenating spa treatment or massage, or will get a quick but thorough explanation of spa services. Your spa looks professional and inviting in a simple, compelling video. Spa marketing strategies that include video marketing have a greater success rate than those who do not.

In fact, videos included in your marketing emails can boost click-through rates by a staggering 200-300%! When included in your website’s landing page, videos can give you an 80% increase in conversion rates. Those statistics are hard to ignore. Your marketing strategies should include video content whenever possible.

4. Utilize Social Media Spa Marketing

Social media is a powerful tool when it comes to reaching a broad and varied audience. It’s among the best spa marketing strategies because it’s personal, it’s budget-friendly, and it’s effective.

It works well for a number of reasons. There are 2 billion people using Facebook and nearly 800 million active users on Instagram. These are just two of many platforms. This demonstrates how vast your potential audience can be when using social media.

Social media helps you promote your business actively and passively. You put the effort into making informative, compelling posts and updates. Your followers then frequently “like” them and “share” them with their friends and family.

A post or update with a lot of likes and shares boosts your reputation and makes you seem worth a person’s time and consideration. While you can pay for ads on social media platforms, you’ll also get a lot of exposure by simply maintaining a business page that users can follow.

You can also offer promotional giveaways on social media that encourage people to enter by liking or sharing posts. This makes entry easy for them, so participation is increased.

marketing strategy

5. Partner with Non-competitive Local Businesses

The spa industry is all about promoting health and well-being. Because of this fundamental purpose, there are many local businesses that you can network with that share a similar mission.

Consider networking with:

  • Hairdressers and stylists
  • Makeup artists
  • Dietitians and nutritionists
  • Holistic medicine practitioners
  • Chiropractors

These businesses will have clientele similar to your own. The same types of clients that seek their services would be likely to seek your services as well. This can be helpful to you in a number of ways.

These other businesses can recommend your spa to their clients. Since they’ve already established themselves to their clientele as a trustworthy business, these clients will be more inclined to give their recommendation a try.

There are also cross-promotion opportunities. It’s possible to attract more customers for one another with strategies like internal flyer distribution, business card distribution, and posted advertisements.

6. Good Old-Fashioned Superior Service

Those who seek spa treatment generally do so because they have an issue they need to be addressed. Offering superior solutions to client problems to establish your business as an inviting, top-notch service worth recommending.

When you have a satisfied client base, they’ll be quick to tell others about your spa. You can motivate them further by offering rewards to existing clients for referrals and specials to newly referred clients.

lady serving food

Spa Marketing Strategies that Work

Drawing new clients to your luxury spa isn’t complicated or difficult, but you have to be active and use the right avenues to get exposure. Using these strategies can quickly increase your visibility, resulting in more clients.

If you’re ready to boost your luxury spa marketing strategies and improve your business and client management systems, contact us today for more information.

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Float Therapy Medical Spa Software Relaxation Techniques Spa Management

Floating: A New Spa Trend. Why You Should Offer Float Therapy

float therapy

You can float on air, float through life, float like a balloon, or float like a butterfly and sting like a bee. But have you ever heard of float therapy?

Floatation tanks are the latest, greatest trend in holistic spas. They’re making such a splash on the national stage that professional athletes are flocking to them. In fact, football great Tom Brady has one in his home.

So what is all the floating fuss about? Read on to learn more about float therapy–and whether or not they will float your customers’ boats!

Floatation Therapy 101

In float therapy, you spend roughly an hour inside a small, light-proof, soundproof tank filled with highly salinated water. It’s an experience not unlike being in the womb, and it can have remarkable effects on both the body and the mind.

You can think of floatation therapy as an Epsom salts bath on steroids, or as a miniature version of the Dead Sea. A bath of soothing, warm water liberally laced with Epsom Salts, otherwise known as magnesium sulfate, has long been known as a fantastic way to ease sore muscles and help the soaker relax.

Some proponents of float tanks claim that our bodies can absorb magnesium directly from the Epsom salt-infused water, but scientific evidence to back this up is pretty spotty. Regardless, the sheer amount of magnesium sulfate dissolved in the water–an astonishing 1,000 lbs.–provides a buoyancy bordering on weightlessness. It’s as close as most of us, with the notable exception of astronauts, will ever come to experiencing zero gravity.

Along with the slippery, silky sensation of the salt water and the sensory deprivation experience of being in a pitch black and soundproof space, this weightlessness creates an incredible experience.

float therapy

What Does the Science Say?

Researchers are still studying the physiological effects of floatation therapy. What we do know is that the reduction of outside stimuli can help break our bodies free of stress reactions like “fight or flight” mode. That, in turn, can lessen the impact of all types of stress, including hard workouts.

Other studies indicate that float therapy may result in:

  • A decrease in depression and anxiety
  • Deeper, higher-quality sleep
  • Less pain
  • Increased optimism
  • Faster muscle recovery (and therefore growth)
  • Faster reaction times
  • Improved overall athletic performance
  • Decreased levels of cortisol, the so-called stress hormone
  • Higher levels of endorphins

Spending time in this weightless water can also make subsequent treatments, like physical therapy or massage, even more effective. That’s because floating primes the muscles, making them warm and loose.

 

 

What Does Floating Feel Like?

In addition to these research-based discoveries, there’s plenty of anecdotal evidence, from high-performance athletes and regular folks alike, attesting to the benefits of float therapy.

They say that the “sensory deprivation” description is actually something of a misnomer. In fact, it’s more akin to “sensory enhancement,” at least when it comes to the sensation of one’s own heartbeat and breathing.

Without external stimuli like air temperature, ambient noise, odors or scents surrounding us, or the tactile sensation of sitting on a couch or lying in a bed, it’s easier to turn our focus inward.

A meditative, even trance-like state, therefore, becomes easy to achieve–even for those who struggle to calm their breathing or empty their mind adequately enough to meditate under normal circumstances.

The link between floating and meditation is two-fold: it’s easier to enter the meditative state while in the tank, but that experience helps build the neural pathways. This makes it easier to meditate even once you’re dried off and going about your normal life. And the benefits of meditation are becoming widely known, as science turns its focus on this ancient practice.

Floaters say that they feel calm, centered, incredibly relaxed, even Zen-like when they emerge from their magnesium-filled cocoon. Users report a refreshed feeling, as though they’ve had the most restful sleep of their lives. In fact, many people do fall asleep while they float.

float therapy

 

Are There Any Drawbacks to Float Therapy?

Medical spa owners and floatation therapy clinic directors say that some clients experience claustrophobia or fear when first entering a float tank. To minimize that discomfort, there are tanks available that aren’t fully closed or that secure privacy with a curtain rather than a door.

It can also take a while for some folks to get accustomed to floating. It’s a very different experience than anything else, after all. Even when you are floating in a pool or lake, for example, you are still dealing with a ton of sensory input: the warmth of the sun, the splashing of the water, the scents of chlorine, sunscreen, or grilled meats from your neighbor’s barbecue, and so on.

Being weightless, surrounded by water that’s the same temperature as your body and the air, with no sound or light penetrating your senses, is an entirely new sensation. For some people, it’s hard to relax and settle in.

Lastly, people who experience motion sickness or nausea when at sea might not take to floating easily. Even in these cases, though, advocates of float therapy say the discomfort is usually minimal and temporary.

After one float session, and sometimes even sooner, the body becomes accustomed to the sensations. It can then relax and reap all of the benefits.

Final Thoughts on Floating

Of course, for spa owners who are already operating on thin profit margins, the purchase and maintenance of a floatation tank might not be in the budget. A commercial-grade tank can cost up to $40,000.

For each float therapy session, you can charge up to $100 or so, depending on how long the session is. Promotional discounts and float-club memberships are a great marketing tool since they make the price more attractive for customers and increase traffic and loyalty for you. Naturally, you’ll have to weigh the pros and cons before making the decision about whether or not this investment is the right one for your spa.

Whether or not a float tank is in your spa’s future, increased profits can be! Contact us to find out more about how spa software can help boost your bottom line.

float therapy

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Medical Spa Software Software Features Spa Industry Taxes

Is Your Spa Ready for Tax Day?

 

tax day

With Tax Day fast approaching, now may be an ideal time to (re)assess your spa’s “tax readiness.” Operating a small business has always presented potential tax reporting issues, especially if you’re not running your business on a software platform that can provide detailed performance and payroll reports.

Common Pitfalls

The most common problem in the spa industry is tips. Employees are responsible for accurately reporting the tips they receive, but the employer is not free from obligation in reporting on these. Complexities can arise when multiple service providers are splitting tips on a single client service. If your systems don’t allow you to accurately report the distribution of these payments, you could be reporting that income as having been received by one person, unfairly increasing their tax burden.

Complex commission structures can also create hassles for employees unless you’ve properly defined payments within the software. You may offer certain commission rates for services but other commissions for products. The accuracy of the payroll records you generate drives the accuracy of your reports on the tax liability of employees (and contractors).

Accounting Integration

QuickBooks (or your preferred accounting software) is a great way to record your business expenses and your income details. However, if you are using business management software to run all other aspects of your business (e.g., appointment scheduling, inventory management, payroll) you’ll ideally want to integrate these systems to maximize the software’s capabilities. Simplifying this connection also means fewer reports for you to print or export for your accountant or tax preparation service.

Orchid & QuickBooks Connect Integration

Based on popular demand, Orchid’s latest integration includes QuickBooks Online! To use this integration, you must have a Orchid cloud subscription and a QuickBooks Connect plan. Don’t already have a QuickBooks Connect plan? Click this exclusive link to claim 50% off your first 2 months!

The Orchid to QuickBooks Connect integration seamlessly and automatically syncs:

  • Service Transactions
  • Gift Cards
  • Packages & Memberships
  • Sales Taxes
  • Employee Tips
  • Product Transactions
  • Returns & Discounts
  • Loyalty Rewards

You can export up to 90 days worth of data into QuickBooks and the system will automatically keep QuickBooks up to date in the background throughout the day.

 

Classify Your Workers

The spa business frequently classifies some workers as employees and other workers as independent contractors. The reporting requirements and tax implications for both are different, but equally important. Independent contractors typically rent some space within a business. They do their own advertising, set their own schedule and maintain their own client relationships. People who rent space within a shop are required to supply a 1099 tax form to the business declaring the amount of rent paid during that taxable period. This is far from common practice, but it is the law.

Deliberately misclassifying a worker is a crime. Don’t do it—even if they ask you to. The penalties can be significant, and you could be opening yourself to further scrutiny by tax officials.

Deductions!

The IRS describes legitimate write-offs as “both ordinary and necessary.” This means that they deem expenses as “ordinary” if they’re standard for someone with the same job, and “necessary” if they are central to the performance of the job (no, lattes don’t count). You’ll be well served to deduct only expenses for which you have documentation. Didn’t save your receipts? Comb through credit card and bank statements from last year in search of qualifying expenses—it could be very worth your while. Any questions you have about the validity of deductions are best addressed by a certified financial planner or tax preparer. Better safe than sorry.

Some deductions are obvious, such as rent, capital expenses (like furniture), business expenses (like advertising) or charitable donations, but some others may not be so obvious. The fees to renew your professional license may be deductible, as well as any expenses you may have incurred while attending an industry trade show or educational event.

Tax Day

Ch-Ch-Ch-Changes

Recent changes to the tax code—specifically the “2017 Tax Cuts and Jobs Act,” which is thousands of pages long—may impact your business or your reporting requirements. If you have the means, it may make sense to consult with a certified tax preparer before filing your taxes to ensure that you’re both complying with every new provision and getting the maximum benefit.

Reporting

A common refrain in this blog has been reporting. The ability to generate an accurate report of what was done, who was paid and when is critical at tax time. If you are running your business on paper ledgers or shoeboxes full of receipts, this might present obstacles to easily answering the many questions a tax return requires.

While moving to a business management software platform at this point won’t help with last year’s taxes, now is the perfect time to commit to installing one for the next year. If you were savvy enough to install software from the beginning, then you are likely enjoying answering your accountant’s questions with the push of a button. Some of these software suites provide dozens, even hundreds, of reports that can answer any question that might arise.

Learn how our Orchid Spa software can make sure you are Tax-ready by visiting this product page.

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Medical Spa Software Spa Industry Spa Marketing Spa Sales

6 Med Spa Treatments That Will Take Your Spa to the Next Level

med spa treatments

Are you opening up a med spa? Are you wondering what you can do to ensure that your med spa stands out from the competition?

If you’re looking to take your spa to the next level, one of the best things you can do is offer stellar med spa treatments. What treatments should you be offering?

Check out this guide to discover the top med spa treatments that will take your clinic to the next level. 

1. Botox 

When opening a med spa, Botox absolutely needs to be on the menu.

The number of Botox treatments in the US has skyrocketed over the past decade. In the last 10 years, there’s been a 40.6% increase in procedures. In 2017 alone, there were over 1.5 million Botox treatments carried out. 

The botox procedure involves injecting botulinum toxin into the skin to help reduce wrinkles and rejuvenate a mature-looking face. There are several different types of botox, including Dysport, Myoboc, and Xeomin. 

med spa treatments

You should research the pros and cons of each of these treatments before deciding which ones to offer at your med spa. Many med spas like to offer all four so that their clients have a range of options to choose from. 

In addition to Botox, many med spas also offer derma fillers to treat clients who want to enhance the youthful appearance of their skin. However, while Botox helps minimize the appearance of wrinkles and fine lines, derma fillers add fullness to areas of the face that have thinned out due to aging. 

2. Laser Hair Removal 

More and more people are opting for laser hair removal as an alternative to shaving and waxing. Shaving and waxing are time-consuming, costly, and inconvenient. Plus, shaving and waxing often result in bumpy, itchy skin. 

This treatment has become so normalized into culture as an option, removing the stigma of showing up for one’s first appointment. If you are thinkinging of adding this treatment to your med spa treatments list be sure to have an open, warm, and welcoming staff that can educate curious patients on what the process really entails.

med spa treatments

This is a treatment built for return customers as multiple sessions spaced apart across a year is the commitment your patient is signing up for. Our bodies are constantly shedding hair and pushing out new growth, depending on the location to be treated you should be seeing these clients every 4-6 weeks for up to 6-12 sessions. Getting your client to stay regimented with their scheduling is every medspa owners nightmare, so be sure to have a booking system that can automate reminders

3. Chemical Peels 

Chemical peels are another great way for your clients to improve the appearance of their skin. A chemical peel can be performed on the neck, hands, and face. 

med spa treatments

During a chemical peel, the outermost layer of skin is removed to reveal a layer of fresher, younger-looking skin. Chemical peels are beneficial for a variety of reasons, including:

  • Treating wrinkles caused by sun damage
  • Reducing fine lines under the eyes and mouth
  • Reducing freckles, dark patches, and age spots
  • Improving the appearance of mild scars
  • Improving the overall look and feel of your skin
  • Treating certain kinds of acne 

Chemical peels are a great option for clients who want to improve their skin without having anything injected into it. We suggest that you offer a variety of chemical peels at your med spa so clients can easily find one to suit their needs. Here are some of the different types of chemical peels:

  • Glycolic acid peel
  • Lactic peel
  • Beta peel
  • Vitalize peel
  • TCA peel
  • Retinol peel
  • Mandelic peel
  • Vitamin C peel
  • Salicylic acid peel

As you can see, there are a lot of different types of peels for your med spa to offer. 

4. Microneedling

Microneedling is becoming so popular that many beauty companies are even offering at-home microneedling solutions. We suggest offering microneedling to your clients, as it’s hundreds of times more effective and potent than the at-home versions. 

microneedling spa treatments

Microneedling involves inserting very tiny needles into the surface of the skin. By doing so, a controlled injury is created and the skin is prompted to rejuvenate. Microneedling can help boost collagen production, reduce mild acne scarring, reduce the appearance of fine lines and wrinkles, tighten loose skin, and improve the skin’s overall texture. 

Most people benefit from 4 to 6 microneedling sessions that are spaced 1 to 2 months apart. 

5. Microdermabrasion

Many people confuse microneedling with microdermabrasion, however, the two procedures are very different. Microdermabrasion is essentially an intense form of exfoliation. 

No needles are involved in the procedure. Rather, a minimally-abrasive device is used to gently sand the top layer of the skin. This helps to remove the uneven outer layer of the skin to reveal the younger-looking layer underneath. 

Microdermabrasion can help with skin discoloration, light scarring, and sun damage. It can also clear out your pores, brighten your complexion, and smooth out the surface of the skin. 

6. Body Sculpting 

Body sculpting is another great treatment to offer your clients. Body sculpting is perfect for clients who want to get rid of excess fat but don’t qualify for liposuction. 

With body sculpting, a suctioning device pulls in portions of the skin. Then, the device cools the skin to destroy the fat underneath it. Clients can receive this procedure on many parts of the body, including the arms, chin, abdomen, thighs, and love handles. 

In addition to targeting fat cells, body sculpting also helps to tighten the skin. This way, your clients won’t be left with loose, sagging skin after their treatment. 

med spa treatments

Med Spa Treatments: Which Ones Will You Offer? 

Now that you know about the top med spa treatments, it’s time to figure out which ones you want to offer at your clinic. With the right spa treatments, you’ll be able to attract more and more clients. 

Of course, you’re also going to need a software program that will allow you to keep track of all of these treatments and the clients that book them. Contact us today to learn more about our med spa software program.

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Medical Spa Software Spa Management Spa Products

Cryotherapy Facials For Your Spa: What You Need to Know

cryotherapy facial

Who doesn’t want flawless, gorgeous skin? When people look at others, the first thing they notice is the face. So, if someone has acne, large pores, wrinkles, or dark circles, it’s hard to miss.

While it’s normal to experience skin issues, they don’t have to be tolerated. There are many treatments available to help with problematic skin, but one takes precedent over the others.

A cryotherapy facial is unlike any other skincare procedure out there. If you’ve been searching for a new treatment for your clients, this could be the answer.

Take a look at the information below to learn more!

What Is a Cryotherapy Facial?

A cryotherapy facial consists of using liquid nitrogen(dry ice) on the face to give the skin a glowy, youthful appearance. It tightens pores, reduces fine lines, and clears age spots.

Cryotherapy treatment can also help to manage other skin conditions. The cold temperatures reduce sebum, which then clears acne.

cryotherapy facial

Cryotherapy Facial Benefits

There’s a good reason why people are agreeing to put ice cold nitrogen on their faces. The cryotherapy facial results that come from it are phenomenal. Often referred to as “frotox”, this chilling mask works wonders. Here are some of its benefits:

1. Increases Collagen Production

Collagen is vital for keeping skin looking youthful. It’s a protein that helps to connect the ligaments to bones, strengthen blood vessels, and make the skin firm.

As people age, their body stops producing as much collagen, which leads to wrinkles. Not to mention, the pollution and toxins in the air further damage the skin.

All of these factors create bags under the eyes, deepens wrinkles, and enhances the signs of aging.

cryotherapy facial

2. Enhances Blood Circulation

During a cryotherapy facial, the liquid nitrogen vapors are distributed over the face, neck, and scalp. The freezing cold temperatures make the blood vessels contract and dilate, which increases blood flow.

Through this process, toxins are flushed away while nutrients and enzymes are brought to the skin.

3. Minimizes Dark Circles and Inflammation

A cryotherapy facial treatment helps to give the skin around the eyes an extra boost of nutrients. When the liquid nitrogen is applied to the face, the skin instantly becomes tighter and blood flows quicker.

Improved blood circulation helps to even the skin tone and reduces puffiness around the eyes. 

4. Reduces Pore Size

Large pores are magnets for oil, dirt, and other toxins. If the skin has blackheads, it’s likely due to pores. Unfortunately, blackheads are hard to get rid of. One of the benefits of a cryotherapy facial is that the cold nitrogen helps to shrink and tighten the pores.

Therefore, it’s more difficult for the skin to get polluted by toxins. Furthermore, using a cryotherapy facial machine exfoliates the skin and stimulates new skin cells.

What to Ask Clients to Do Before a Cryotherapy Facial

There isn’t too much that a client needs to do before treatment. However, your spa should suggest a few things prior to coming in.

One of the biggest things they should do is drink lots of water. Doing so helps to keep the skin hydrated, providing better results. Also, if they get Botox, it’s best that they wait at least two weeks after injections before getting a cryotherapy facial.

cryotherapy interview

Clients shouldn’t overly exfoliate the skin before treatment either. Otherwise the facial could agitate their face.

Lastly, don’t wear makeup. There’s no harm in it, but it just helps the appointment go smoother and reduces an extra step for the spa technician.

What Clients Can Expect During a Cryotherapy Facial Treatment

If cryotherapy facials are new to your spa, then you might not know what steps to take. Every spa chooses to operate differently, but here are the basics of what to anticipate:

  • The procedure starts by thoroughly cleaning and drying the face. Sometimes the spa technician can steam the face or massage it before turning on the nitrogen.
  • If the person has on accessories, ask them to remove it and provide them with goggles.
    Next, use a hose to disburse the liquid nitrogen all over the face. Advise them that it’s extremely cold, similar to running ice over the skin. However, the process won’t be unbearable.
  • The procedure must last for about three minutes, and it should end with the spa technician applying a moisturizer or serum to the skin.

Risks and Possible Side Effects

It’s perfectly normal to worry about whether cryotherapy facial treatments are safe for your clients, and usually, they are. There aren’t many side effects, but below a few guidelines your spa should follow and some warnings to give clients:

  • Perform the procedures in a well-ventilated room because nitrogen can reduce oxygen.
  • Let clients know that because of the temperature, ice burn or frostbite could occur. However, it’s a very rare side effect.
  • The process can cause temporary numbness or tingling.
  • Temporary or permanent discoloration could occur.

Give Your Clients the Skin They Deserve

As you can see from the information above cryotherapy facial procedures have a lot of benefits. Not only is it a new kind of treatment, but it’s effective.

It also helps that using liquid nitrogen for facials is considered “cool” and people like trying things are different and cutting-edge. Offering cryotherapy facial treatments will surely bring in new clientele.

If your spa business needs additional services, we’re here to for you. Our software can help you manage everything from appointment booking to payroll.

If you’re interested, you can start a free trial or request more info. We look forward to connecting with you soon!

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Medical Spa Software Spa Management Spa Products

The Esthetician Tools That Earn Their Keep

esthetician tools

Did you know there are approximately 183,000 licensed estheticians in the United States? That’s a lot of competition!

If you want to make sure your business stands out and continues to thrive, even in a COVID-19 world, it’s more important than ever to have the right esthetician tools on hand. But which things are most important to have in your esthetician tool kit?

We’re here to let you know! Take a look at some of the best marketing tools for a new esthetician and some other things you’ll want to purchase for your medical spa.

Esthetician Tools

UV Sterilization System

No one knows what the future will bring, but one thing that it for sure is that keeping things clean and sterile will continue to be critical. You’ll want to make sure you’re doing everything you can to keep your spa safe, making a UV sterilization system one of the most important spa tools. 

Ultraviolet (UV) light is well-known for its germ (and virus) fighting powers. Make sure you get a top-notch system that will allow you to reuse your stainless steel tools without risk of infection.

 

Esthetician Tools

Magnification Lamp

A magnification lamp (or “mag lamp”) is another critical esthetician tool. This is what allows you to see things on the skin that aren’t visible to the naked eye. A good mag lamp will magnify the skin both vertically and horizontally and will also provide the exact right amount of light.

The lamp also acts as a shield, which protects you from coming into contact with any fluids or cellular debris that might come from the client while you’re working on them. This is another feature that’s more important now than ever.

 

Facial Steamer

A great facial steamer can create many benefits for an esthetician that will allow you to create superior results for your clients. Make sure you look for one that allows you to control the direction, intensity, and type of steam that is emitted.

A great facial steamer will help stimulate blood flow, moisturize the skin’s surface, and help the client relax by stimulating muscles and nerve endings. It will also soften the skin’s follicles, which makes it easier for you to remove debris from the client’s pores.

 

Microdermabrasion Machine

Microdermabrasion is another extremely popular treatment, so if you can afford one of these machines, it’s a great investment. There are two primary types of microdermabrasion machines, one that uses ultra-fine crystal particles and another that uses a diamond tip.

By removing the top layer of skin cells from a client’s face, you can help improve the appearance of wrinkles, age spots, sun damage, acne scarring, and more. These machines help improve the skin so quickly that you’re clients are sure to be incredibly pleased with the results.

Esthetician Tools

Ultrasonic Skin Scrubber

This tool is sometimes also called an ultrasonic spatula. It uses ultrasonic soundwaves to gently remove dead skin, blackheads, and more from the skin’s surface.

Since patients who have had a facelift or who are suffering from rosacea don’t respond well to traditional microdermabrasion treatment, this is often the optimal treatment. Having this scrubber on hand will make you more flexible so that you can provide treatment to a wider variety of clients.

 

Exfoliating Brush

Sometimes, patients won’t want or need something as intense as a microdermabrasion treatment or dermaplaning. In this case, a handheld exfoliating brush is an excellent tool to have on hand.

This allows you to gently exfoliate the skin while you’re cleansing, which will improve the patient’s results while also making you more efficient. Look for a brush head that is gentle and is made of materials that won’t harbor or spread bacteria.

Esthetician Tools

Woods Lamp

A woods lamp, or “skin scanner,” is a portable device that projects UV light onto the skin. Choose a lamp that gives you multiple color options, as some can help you spot things like dehydration, clogged pores, and fungi.

Using a Woods Lamp can also help you find issues like hyperpigmentation, infections, and pre-cancerous symptoms. The light coming from this lamp can damage your clients’ eyes, so make sure you also have UV-protective eyewear or eye pads that they can use while undergoing the treatment.

Membership Billing

Software Systems

Running a successful spa business is about more than just being great at your craft. There’s a lot that has to happen on the back side.

While physical tools and supplies for estheticians are important, having the right software in place is also critical! You’ll want to find a system that allows you to handle employee scheduling, manage your appointments, communicate with clients, track your supplies, handle your marketing, and more. 

It’s even better if you can find a single system that will take care of everything you need or a couple of different systems that communicate with each other. Do your research before you make a commitment so you can ensure that you make a good decision. Otherwise, you could end up regretting your choice, finding that it’s more difficult than it should be to handle these aspects of your business.

 

 

Stock Up on the Best Esthetician Tools Today

Now that you know about the most important esthetician tools, you’re poised to make your spa more efficient and more popular than ever before.

Our software packages will help you keep your business well ahead of the competition! Take a look at our package options and sign up for your 14-day free trial today!