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Medical Spa Software Spa Industry Spa Marketing Spa Sales

6 Med Spa Treatments That Will Take Your Spa to the Next Level

med spa treatments

Are you opening up a med spa? Are you wondering what you can do to ensure that your med spa stands out from the competition?

If you’re looking to take your spa to the next level, one of the best things you can do is offer stellar med spa treatments. What treatments should you be offering?

Check out this guide to discover the top med spa treatments that will take your clinic to the next level. 

1. Botox 

When opening a med spa, Botox absolutely needs to be on the menu.

The number of Botox treatments in the US has skyrocketed over the past decade. In the last 10 years, there’s been a 40.6% increase in procedures. In 2017 alone, there were over 1.5 million Botox treatments carried out. 

The botox procedure involves injecting botulinum toxin into the skin to help reduce wrinkles and rejuvenate a mature-looking face. There are several different types of botox, including Dysport, Myoboc, and Xeomin. 

med spa treatments

You should research the pros and cons of each of these treatments before deciding which ones to offer at your med spa. Many med spas like to offer all four so that their clients have a range of options to choose from. 

In addition to Botox, many med spas also offer derma fillers to treat clients who want to enhance the youthful appearance of their skin. However, while Botox helps minimize the appearance of wrinkles and fine lines, derma fillers add fullness to areas of the face that have thinned out due to aging. 

2. Laser Hair Removal 

More and more people are opting for laser hair removal as an alternative to shaving and waxing. Shaving and waxing are time-consuming, costly, and inconvenient. Plus, shaving and waxing often result in bumpy, itchy skin. 

This treatment has become so normalized into culture as an option, removing the stigma of showing up for one’s first appointment. If you are thinkinging of adding this treatment to your med spa treatments list be sure to have an open, warm, and welcoming staff that can educate curious patients on what the process really entails.

med spa treatments

This is a treatment built for return customers as multiple sessions spaced apart across a year is the commitment your patient is signing up for. Our bodies are constantly shedding hair and pushing out new growth, depending on the location to be treated you should be seeing these clients every 4-6 weeks for up to 6-12 sessions. Getting your client to stay regimented with their scheduling is every medspa owners nightmare, so be sure to have a booking system that can automate reminders

3. Chemical Peels 

Chemical peels are another great way for your clients to improve the appearance of their skin. A chemical peel can be performed on the neck, hands, and face. 

med spa treatments

During a chemical peel, the outermost layer of skin is removed to reveal a layer of fresher, younger-looking skin. Chemical peels are beneficial for a variety of reasons, including:

  • Treating wrinkles caused by sun damage
  • Reducing fine lines under the eyes and mouth
  • Reducing freckles, dark patches, and age spots
  • Improving the appearance of mild scars
  • Improving the overall look and feel of your skin
  • Treating certain kinds of acne 

Chemical peels are a great option for clients who want to improve their skin without having anything injected into it. We suggest that you offer a variety of chemical peels at your med spa so clients can easily find one to suit their needs. Here are some of the different types of chemical peels:

  • Glycolic acid peel
  • Lactic peel
  • Beta peel
  • Vitalize peel
  • TCA peel
  • Retinol peel
  • Mandelic peel
  • Vitamin C peel
  • Salicylic acid peel

As you can see, there are a lot of different types of peels for your med spa to offer. 

4. Microneedling

Microneedling is becoming so popular that many beauty companies are even offering at-home microneedling solutions. We suggest offering microneedling to your clients, as it’s hundreds of times more effective and potent than the at-home versions. 

microneedling spa treatments

Microneedling involves inserting very tiny needles into the surface of the skin. By doing so, a controlled injury is created and the skin is prompted to rejuvenate. Microneedling can help boost collagen production, reduce mild acne scarring, reduce the appearance of fine lines and wrinkles, tighten loose skin, and improve the skin’s overall texture. 

Most people benefit from 4 to 6 microneedling sessions that are spaced 1 to 2 months apart. 

5. Microdermabrasion

Many people confuse microneedling with microdermabrasion, however, the two procedures are very different. Microdermabrasion is essentially an intense form of exfoliation. 

No needles are involved in the procedure. Rather, a minimally-abrasive device is used to gently sand the top layer of the skin. This helps to remove the uneven outer layer of the skin to reveal the younger-looking layer underneath. 

Microdermabrasion can help with skin discoloration, light scarring, and sun damage. It can also clear out your pores, brighten your complexion, and smooth out the surface of the skin. 

6. Body Sculpting 

Body sculpting is another great treatment to offer your clients. Body sculpting is perfect for clients who want to get rid of excess fat but don’t qualify for liposuction. 

With body sculpting, a suctioning device pulls in portions of the skin. Then, the device cools the skin to destroy the fat underneath it. Clients can receive this procedure on many parts of the body, including the arms, chin, abdomen, thighs, and love handles. 

In addition to targeting fat cells, body sculpting also helps to tighten the skin. This way, your clients won’t be left with loose, sagging skin after their treatment. 

med spa treatments

Med Spa Treatments: Which Ones Will You Offer? 

Now that you know about the top med spa treatments, it’s time to figure out which ones you want to offer at your clinic. With the right spa treatments, you’ll be able to attract more and more clients. 

Of course, you’re also going to need a software program that will allow you to keep track of all of these treatments and the clients that book them. Contact us today to learn more about our med spa software program.

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Medical Spa Software Spa Management Spa Products

Cryotherapy Facials For Your Spa: What You Need to Know

cryotherapy facial

Who doesn’t want flawless, gorgeous skin? When people look at others, the first thing they notice is the face. So, if someone has acne, large pores, wrinkles, or dark circles, it’s hard to miss.

While it’s normal to experience skin issues, they don’t have to be tolerated. There are many treatments available to help with problematic skin, but one takes precedent over the others.

A cryotherapy facial is unlike any other skincare procedure out there. If you’ve been searching for a new treatment for your clients, this could be the answer.

Take a look at the information below to learn more!

What Is a Cryotherapy Facial?

A cryotherapy facial consists of using liquid nitrogen(dry ice) on the face to give the skin a glowy, youthful appearance. It tightens pores, reduces fine lines, and clears age spots.

Cryotherapy treatment can also help to manage other skin conditions. The cold temperatures reduce sebum, which then clears acne.

cryotherapy facial

Cryotherapy Facial Benefits

There’s a good reason why people are agreeing to put ice cold nitrogen on their faces. The cryotherapy facial results that come from it are phenomenal. Often referred to as “frotox”, this chilling mask works wonders. Here are some of its benefits:

1. Increases Collagen Production

Collagen is vital for keeping skin looking youthful. It’s a protein that helps to connect the ligaments to bones, strengthen blood vessels, and make the skin firm.

As people age, their body stops producing as much collagen, which leads to wrinkles. Not to mention, the pollution and toxins in the air further damage the skin.

All of these factors create bags under the eyes, deepens wrinkles, and enhances the signs of aging.

cryotherapy facial

2. Enhances Blood Circulation

During a cryotherapy facial, the liquid nitrogen vapors are distributed over the face, neck, and scalp. The freezing cold temperatures make the blood vessels contract and dilate, which increases blood flow.

Through this process, toxins are flushed away while nutrients and enzymes are brought to the skin.

3. Minimizes Dark Circles and Inflammation

A cryotherapy facial treatment helps to give the skin around the eyes an extra boost of nutrients. When the liquid nitrogen is applied to the face, the skin instantly becomes tighter and blood flows quicker.

Improved blood circulation helps to even the skin tone and reduces puffiness around the eyes. 

4. Reduces Pore Size

Large pores are magnets for oil, dirt, and other toxins. If the skin has blackheads, it’s likely due to pores. Unfortunately, blackheads are hard to get rid of. One of the benefits of a cryotherapy facial is that the cold nitrogen helps to shrink and tighten the pores.

Therefore, it’s more difficult for the skin to get polluted by toxins. Furthermore, using a cryotherapy facial machine exfoliates the skin and stimulates new skin cells.

What to Ask Clients to Do Before a Cryotherapy Facial

There isn’t too much that a client needs to do before treatment. However, your spa should suggest a few things prior to coming in.

One of the biggest things they should do is drink lots of water. Doing so helps to keep the skin hydrated, providing better results. Also, if they get Botox, it’s best that they wait at least two weeks after injections before getting a cryotherapy facial.

cryotherapy interview

Clients shouldn’t overly exfoliate the skin before treatment either. Otherwise the facial could agitate their face.

Lastly, don’t wear makeup. There’s no harm in it, but it just helps the appointment go smoother and reduces an extra step for the spa technician.

What Clients Can Expect During a Cryotherapy Facial Treatment

If cryotherapy facials are new to your spa, then you might not know what steps to take. Every spa chooses to operate differently, but here are the basics of what to anticipate:

  • The procedure starts by thoroughly cleaning and drying the face. Sometimes the spa technician can steam the face or massage it before turning on the nitrogen.
  • If the person has on accessories, ask them to remove it and provide them with goggles.
    Next, use a hose to disburse the liquid nitrogen all over the face. Advise them that it’s extremely cold, similar to running ice over the skin. However, the process won’t be unbearable.
  • The procedure must last for about three minutes, and it should end with the spa technician applying a moisturizer or serum to the skin.

Risks and Possible Side Effects

It’s perfectly normal to worry about whether cryotherapy facial treatments are safe for your clients, and usually, they are. There aren’t many side effects, but below a few guidelines your spa should follow and some warnings to give clients:

  • Perform the procedures in a well-ventilated room because nitrogen can reduce oxygen.
  • Let clients know that because of the temperature, ice burn or frostbite could occur. However, it’s a very rare side effect.
  • The process can cause temporary numbness or tingling.
  • Temporary or permanent discoloration could occur.

Give Your Clients the Skin They Deserve

As you can see from the information above cryotherapy facial procedures have a lot of benefits. Not only is it a new kind of treatment, but it’s effective.

It also helps that using liquid nitrogen for facials is considered “cool” and people like trying things are different and cutting-edge. Offering cryotherapy facial treatments will surely bring in new clientele.

If your spa business needs additional services, we’re here to for you. Our software can help you manage everything from appointment booking to payroll.

If you’re interested, you can start a free trial or request more info. We look forward to connecting with you soon!

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Medical Spa Software Spa Management Spa Products

The Esthetician Tools That Earn Their Keep

esthetician tools

Did you know there are approximately 183,000 licensed estheticians in the United States? That’s a lot of competition!

If you want to make sure your business stands out and continues to thrive, even in a COVID-19 world, it’s more important than ever to have the right esthetician tools on hand. But which things are most important to have in your esthetician tool kit?

We’re here to let you know! Take a look at some of the best marketing tools for a new esthetician and some other things you’ll want to purchase for your medical spa.

Esthetician Tools

UV Sterilization System

No one knows what the future will bring, but one thing that it for sure is that keeping things clean and sterile will continue to be critical. You’ll want to make sure you’re doing everything you can to keep your spa safe, making a UV sterilization system one of the most important spa tools. 

Ultraviolet (UV) light is well-known for its germ (and virus) fighting powers. Make sure you get a top-notch system that will allow you to reuse your stainless steel tools without risk of infection.

 

Esthetician Tools

Magnification Lamp

A magnification lamp (or “mag lamp”) is another critical esthetician tool. This is what allows you to see things on the skin that aren’t visible to the naked eye. A good mag lamp will magnify the skin both vertically and horizontally and will also provide the exact right amount of light.

The lamp also acts as a shield, which protects you from coming into contact with any fluids or cellular debris that might come from the client while you’re working on them. This is another feature that’s more important now than ever.

 

Facial Steamer

A great facial steamer can create many benefits for an esthetician that will allow you to create superior results for your clients. Make sure you look for one that allows you to control the direction, intensity, and type of steam that is emitted.

A great facial steamer will help stimulate blood flow, moisturize the skin’s surface, and help the client relax by stimulating muscles and nerve endings. It will also soften the skin’s follicles, which makes it easier for you to remove debris from the client’s pores.

 

Microdermabrasion Machine

Microdermabrasion is another extremely popular treatment, so if you can afford one of these machines, it’s a great investment. There are two primary types of microdermabrasion machines, one that uses ultra-fine crystal particles and another that uses a diamond tip.

By removing the top layer of skin cells from a client’s face, you can help improve the appearance of wrinkles, age spots, sun damage, acne scarring, and more. These machines help improve the skin so quickly that you’re clients are sure to be incredibly pleased with the results.

Esthetician Tools

Ultrasonic Skin Scrubber

This tool is sometimes also called an ultrasonic spatula. It uses ultrasonic soundwaves to gently remove dead skin, blackheads, and more from the skin’s surface.

Since patients who have had a facelift or who are suffering from rosacea don’t respond well to traditional microdermabrasion treatment, this is often the optimal treatment. Having this scrubber on hand will make you more flexible so that you can provide treatment to a wider variety of clients.

 

Exfoliating Brush

Sometimes, patients won’t want or need something as intense as a microdermabrasion treatment or dermaplaning. In this case, a handheld exfoliating brush is an excellent tool to have on hand.

This allows you to gently exfoliate the skin while you’re cleansing, which will improve the patient’s results while also making you more efficient. Look for a brush head that is gentle and is made of materials that won’t harbor or spread bacteria.

Esthetician Tools

Woods Lamp

A woods lamp, or “skin scanner,” is a portable device that projects UV light onto the skin. Choose a lamp that gives you multiple color options, as some can help you spot things like dehydration, clogged pores, and fungi.

Using a Woods Lamp can also help you find issues like hyperpigmentation, infections, and pre-cancerous symptoms. The light coming from this lamp can damage your clients’ eyes, so make sure you also have UV-protective eyewear or eye pads that they can use while undergoing the treatment.

Membership Billing

Software Systems

Running a successful spa business is about more than just being great at your craft. There’s a lot that has to happen on the back side.

While physical tools and supplies for estheticians are important, having the right software in place is also critical! You’ll want to find a system that allows you to handle employee scheduling, manage your appointments, communicate with clients, track your supplies, handle your marketing, and more. 

It’s even better if you can find a single system that will take care of everything you need or a couple of different systems that communicate with each other. Do your research before you make a commitment so you can ensure that you make a good decision. Otherwise, you could end up regretting your choice, finding that it’s more difficult than it should be to handle these aspects of your business.

 

 

Stock Up on the Best Esthetician Tools Today

Now that you know about the most important esthetician tools, you’re poised to make your spa more efficient and more popular than ever before.

Our software packages will help you keep your business well ahead of the competition! Take a look at our package options and sign up for your 14-day free trial today!

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Medical Spa Software

How to Future-Proof Your Spa Post-COVID-19

Recognizing that many of our customers have been directly impacted by the pandemic, we’ve created a content series aimed at helping those businesses prepare for and execute on their own re-opening strategies. The series—which will feature blogs and other content assets—will also include tips for how to use their Orchid software to bring those strategies to life. 

Amidst the COVID-19 conversation, a topic on every small business owner’s mind is “the new normal.” Despite the widespread wish for life to return to what it once was, small business owners, entrepreneurs, employees and consumers understand this is not possible in the immediate future. As communities slowly begin to reopen in the coming weeks, people will return to their favorite spas with a new mindset. To ensure they receive the same quality service and experience, spa owners must anticipate new customer apprehensions and expectations.

According to Orchid’s recent survey on consumer loyalty, it takes three to four visits to a business for a consumer to feel comfortable—i.e. having a sense of familiarity and taking the first step in becoming a regular customer. At this rate, it is essential that spa owners figure out how to put their customers at ease to attract and retain business. Similarly, when asked what the most important trait is when visiting a business, roughly one-third (31%) of respondents say trust, and more than one-fifth (23%) say consistency in service. These two priorities are heightened in the post-pandemic era—especially as businesses seek to pioneer a “new normal.”

One area where spas need to focus is on common areas and touching surfaces. The spa experience is tactile—from hands-on services to crowded waiting areas to, yes, even the checkout experience. While learning about the risks of COVID-19, people have become very aware of how cash, credit cards and every high-traffic item in a business may not be as sanitary as they once thought. Suddenly, the integral touchpoints of a spa experience— from POS systems and processing terminals to keyboards and pens—are identified as risky.

 

To deliver consistent service, prepare operations and improve customer engagements, spas must future-proof the core aspects of the shopping experience, starting with checkout. Take these four steps to reduce the number of touches needed to complete a transaction.

1.  Implement Contactless Payments

Contactless payments are more possible than ever. In fact, most credit and debit cards issued in the last five years have NFC (near-field communication) capabilities embedded within the card. Most payment terminals support NFC capabilities. These “tap and go” cards work similarly to Apple Pay or Google Wallet: 1) they don’t require a third-party device (e.g., a cell phone) to store the credit card information, and 2) can just use the card itself.

Not every consumer may know about the possibility of contactless payments. Spas can support customers by providing guidelines, instructions or FAQs and displaying them by the payment terminal, on their website, or via social media pages. It is especially important that spas reassure customers that tap-and-go payments are as secure as EMV chip payments. Similar to chip transactions, the contactless payment is accompanied by a one-time use code that secures the payment data.

Even after spas implement contactless payments, these payment processing systems still integrate with their Orchid Spa business management software. Integrated payment processing simplifies and expedites checkout, so customers don’t have to wait while employees switch between systems. For customers still feeling uneasy in public spaces, a quick and seamless checkout will be especially appreciated.

2. Disable Signature Functions

Now that chip and tap-payment cards are equally secure, most major card brands removed the requirement for transaction signatures in 2018 in the U.S. and Canada. This means there are no longer fees related to processing a transaction without the cardholder signature, making it more appealing to customers. That said, many processing terminals and POS systems still have the signature prompt as a default setting. To fix these issues, spas can contact their card processor, such as CardConnect, to adjust those settings. Customers will appreciate saving a step, as it reduces time, risk and stress.

How does this work for tipping? Some spas may prefer to continue requesting signatures so patrons can discreetly add a post-transaction tip. Otherwise, small businesses can set up integrations in Orchid Spa that “prompt for a tip” before the purchaser approves the amount. With this system, the full transaction amount is charged at once (instead of a tip adjustment after the fact).

3. Consider Recurring Billing

Using Orchid Spa software, business owners can sell recurring client memberships to their customers. First and foremost, these memberships are a proven and effective way to recognize customer loyalty with a small discount on recurring services. In fact, according to our survey, 44% of respondents say their favorite benefit of “being a regular” is getting discounts and/or promotions.

Not only can recurring billing help nurture customer relationships when it’s most needed, but charging their card automatically every month—without touching the card or terminal after the initial setup—makes payments completely touchless. If spas don’t offer memberships, they can still integrate their Orchid Spa software with their payment processing systems that allow shops to store card information for future visits. Being able to securely store data allows spas to facilitate quicker, touch-free transactions and provide more convenience to loyal customers.

4. Send Digital Customer Communications

If spas are taking steps to make payments contactless, keep their customers safe and give them peace of mind, they should communicate it clearly and frequently. With Orchid Spa email marketing function, spas can create communications that highlight the reopening of the business and the availability of contactless payments. These can be sent strategically to the different personas in the business’ customer database, along with promotions based on purchase history to draw customers in. Email marketing can be paired with automated text messages to regular customers, as well as posts on social media and landing pages on the business’ website.

It’s up to spas what the “new normal” looks like for their business and their customers. Payment methods are an important place to start—for convenience and safety. To learn how Orchid Spa business management software makes this easier, check out this website. For more findings from the Customer Loyalty survey, which can help attract customers in the post-pandemic world, download the survey here.

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Medical Spa Software Software Features Uncategorized

How to Prepare Clients for your Reopening 

reopening spa

So you’ve been given the green-light to re-open the doors to your spa and allow clients back, you’ve exhaustively cleaned your salon and reviewed new sanitation guidelines with your staff. Now it’s time to initiate your spas marketing campaigns to clients helping prepare them for what to expect once they arrive for their post COVID-19 appointment. Staying open will not only require herculean cleaning efforts from your staff, but will also require your clients to adhere to new safety guidelines intended for suppressing the spread of the COVID-19 virus. Many of your clients have been confined to their homes for the past couple of months and will likely require some reassurance from you as a business that you are prepared to keep them safe.

In order to best prepare your clients for what the new normal will look like when they come in, they will need you to walk them through expectations. We here at Orchid Spa Software have compiled some best practices to consider when reaching out to your customers. Below you will find tips from our very own marketing team who want you to be best prepared in this stressful time.

What you need to be informing your clients on

spa cleaning   Reassure clients of your new cleaning protocols

services spa   What services will be available 

spa booking   How your clients should expect to book their appointment

 

Better your Email and Text Communications

Camilla, Orchid Campaigns Manager

The Covid-19 virus has many people reconsidering every interaction and as businesses begin to re-open across the US, keeping your clients informed is the key to maintaining your relationships and retaining client loyalty. Here are some tips to help you communicate effectively and win back your customers for a busy (and profitable!) reopening.

Email Communications

Catchy Subject Line – On average, email open rates are between 15-25%. As consumers inbox’s fill up – how do you get your email opened and engaged with over the competition? You need to stand out! The first step to a great email is a great subject line, in fact, 33% of email recipients will open emails because of a catchy subject line. Choose subject lines that create urgency, incorporate a question in your subject line to rise curiosity, use personalization by adding your client’s name, or end your subject line with an eye-catching emoji.

The Right Time – During a time of crisis, when you communicate with customers is as important as what you communicate. You can look at tons of statistics for the best day and time to send an email to your list, but my advice? Although these statistics can help you decide, its best to draw on your own data rather than just go by case studies. Start testing different send times or run reports for prior emails to see what days and times have performed well in the past. This is where a business management software with email marketing and open rate reporting capabilities can help!

The Right Tone – Now you have your catchy subject line in place and a good send time, you need to think about your brand’s tone. Recent weeks have been tough for everyone and as we try and navigate to a new normal, you need to communicate with empathy and transparency. As everyone is being flooded with emails regarding COVID-19, remain considerate in how often you’re sending your emails, make sure the goal of your email is to remain helpful and informative, and ensure you tailor your language to the situation as it evolves. 

spa reopening

 

Be Clear & Transparent – To maximize the impact of your email, make sure you have a clear goal in mind and keep that focus throughout your message. If your email campaign’s goal is to increase bookings for when you reopen, make sure your email has a clear call to action directing them to book an appointment through your online booking website, social media accounts, or by phone (however your business functions). Keep your emails short and to the point, with the most important information closest to the top. 

It’s impossible to predict what is going to happen, but whether your business is opening within the next few days or weeks – the above guidelines will help you start crafting your communication plan. Just remember to leave room to pivot as the situation changes and ensure you are always showing the humanity behind your business brand.

spa text campaign

Text Communications

While emails are a great way to communicate – texting is becoming more and more popular among businesses as it provides a greater sense of urgency, with 90% of texts being read within 3 minutes of being received. Utilizing text campaigns alongside your email campaigns is a great way to get the word out efficiently and reach more of your clients. 

If you are considering texting your clients regarding your business reopening, you will want to make sure your texts are brief and focused. When it comes to texting, your message should be no longer than 160 characters – so there isn’t room for any extra fluff. Make sure your text communications clearly state your focus for reopening your business and keep your frequency and timing appropriate to your client’s expectations.

Some other things to keep in mind when texting your clients? Get permission! Always make sure your clients have opted in to receiving your texts and always make sure they have a way to opt-out. This is where a business management software with text marketing capabilities can assist you in setting up an automatic system to allow clients to reply with a particular word such as “STOP” to opt-out. You can also encourage opt-ins via email marketing campaigns letting your clients know the value they will gain from receiving your text campaigns. 

spa web design

Optimize your Website for New Business Opportunities

Brock, Inkbook SEO Strategist 

Many of your existing clients know where to find your business and hopefully follow your social channels or are subscribed to your email list and are all set with how to book their appointment.. But you may see a surge of new clients as not all spas are prepared to open and sadly some may never reopen due to financial hardship from this pandemic. The first place these new clients will go to find you is with a search on google to find “spa near me”, this keyword is entered into google 301,000 times a month. Be prepared for increased traffic to your website and be sure your google ‘my business’ account has been updated with accurate address, phone number and link to your website. Additionally, once new users arrive at your website there are a few things you can do to capture new business.

 Once the new potential client arrives at your website’s homepage it takes about .05 seconds for them to establish an opinion about your website and evaluate whether or not you offer something they want to purchase. Normally a new client is just establishing whether you have potential to offer what they need, but new clients now are going to be primarily interested in finding businesses that are open. Additionally, 100% of your web visitors see the top hero space of your homepage, but as soon as they have to scroll down it drops to 66% which means your COVID “We’re OPEN” message needs to be above to fold in this hero space. Consider replacing your existing hero banner with covid specific language prompting them to see that you are open and ready to make appointments.

reopen spa

Amplify your Message on Social

Bria, Inkbook Social Media Manager 

Building social awareness is the fastest way to reach your clients. Your clients are typically on social media, and itching to find out the next update on when you are reopening. Find a way to build momentum, by sharing some of your favorite styles you’ve done 2 weeks prior to opening. Share your excitement about how you can’t wait to style hair and do what you love! A week before reopening, give a date letting your customers know you are preparing to reopen for business. Let them know bookings are open and that you are ready to serve. Most importantly, let your clients know in a creative way, how you are staying clean. Create a fun video of you explaining how you clean your spa, and what you plan to do before and after each customer. Use your Instagram stories to share what you’re doing one by one. Because you are on social media, be open and honest. You want your client to be 100% sure that their stylist has their best interest in mind. Following these steps on social media, will have your salon up and running in no time! 

Now is the time to position your company for success if you have the opportunity to do so. Streamlined communication between you and your staff as well as to your clients will help set a strong foundation for you to propel your business forward. Clients will be nervous, your staff will be nervous and likely you as a business owner are nervous. Don’t ignore the nerves, acknowledge them and do your part to position your staff to follow health and safety guidelines and educate your clients on how they can adhere to those guidelines as well. We love seeing what business owners are doing to innovate during these uncertain times so connect with us via social and share the content you created to reopen and hopefully help you stay open.

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Medical Spa Software Small Business Owner Spa Industry Spa Management

Staying Informed with COVID-19: Resources for Small Businesses

Orchid Covid-19

The COVID-19 pandemic is causing anxiety for small business owners across the country. The business landscape is rapidly changing, and we are all trying our best to protect our employees, support our customers, and address the financial stress. There is a lot of online information and resources aimed at assisting businesses with best practices. We have compiled a list of resources that we feel you as small business owners can use to stay informed.

Keep Planning as Things Evolve

The Centers for Disease Control and Prevention has published an article with helpful links to provide businesses and employers interim guidance on how to best operate during this outbreak of the coronavirus disease. Having an Infectious Disease Outbreak Response Plan should be top of mind, the CDC suggests.

Important Considerations for Creating an Infectious Disease Outbreak Response Plan

All employers should be ready to implement strategies to protect their workforce from COVID-19 while ensuring continuity of operations. During a COVID-19 outbreak, all sick employees should stay home and away from the workplace, respiratory etiquette and hand hygiene should be encouraged, and routine cleaning of commonly touched surfaces should be performed regularly.

Know your Obligations as an Employer 

The U.S Department of Labor’s Wage and Hour Division has a Q+A available on Public health emergencies and the fair labor standards aimed at giving context for employers and employees during the COVID-19 emergency. Knowing how to best protect yourself as a business owner, and as an employee, can help mitigate the widespread uncertainty.

What are an employer’s obligations to an employee who is under government-imposed quarantine? WHD encourages employers to be accommodating and flexible with workers impacted by government-imposed quarantines. Employers may offer alternative work arrangements, such as teleworking, and additional paid time off to such employees.

How many hours per day or per week can an employee work? The FLSA does not limit the number of hours per day or per week that employees aged 16 years and older can be required to work.

Can an employee be required to perform work outside of the employee’s job description? Yes. The FLSA does not limit the types of work employees age 18 and older may be required to perform. However, there are restrictions on what work employees under the age of 18 can do. This is true whether or not the work is listed in that employee’s job description.

Small Business Owners Need To Communicate With Customers

The U.S Chamber of Commerce has made available a Response Toolkit to provide message examples to directly address anxious clients. Tailoring these communications to best fit your customer relationships is an opportunity to emphasize your commitment to the health and safety of your employees, and convey your need for the support of your clients as well.

Check out the suggested social media posts to share accurate information.  Use the official hashtags: #COVID_19, #COVID19

small business owners

We all have a part to play in preventing the spread of COVID-19. Make sure you are regularly practicing these healthy habits. If you think you are getting sick with COVID-19, follow this step-by-step guide to prevent spreading the virus to others. All employers should be prepared to address the impacts of the coronavirus, including planning for unexpected closures in your area and exploring telework options.

Small Business Owners Should Prepare For An Economic Impact 

With economic uncertainty looming as people remain in their homes and reduce their spending, the U.S Small Business Administration has provided a list of disaster loan programs and resources for businesses whose profits are severely impacted, as well as common issues small businesses may encounter.

  • Capital Access – Incidents can strain a small business’s financial capacity to make payroll, maintain inventory and respond to market fluctuations (both sudden drops and surges in demand). Businesses should prepare by exploring and testing their capital access options so they have what they need when they need it.  See SBA’s capital access resources.
  • Workforce Capacity – Incidents have just as much impact on your workers as they do your clientele. It’s critical to ensure they have the ability to fulfill their duties while protected.
  • Inventory and Supply Chain Shortfalls – While the possibility could be remote, it is a prudent preparedness measure to ensure you have either adequate supplies of inventory for a sustained period and/or diversify your distributor sources in the event one supplier cannot meet an order request.
  • Facility Remediation/Clean-up Costs – Depending on the incident, there may be a need to enhance the protection of customers and staff by increasing the frequency and intensity by which your business conducts cleaning of surfaces frequently touched by occupants and visitors. Check your maintenance contracts and supplies of cleaning materials to ensure they can meet increases in demand.
  • Insurance Coverage Issues – Many businesses have business interruption insurance; Now is the time to contact your insurance agent to review your policy to understand precisely what you are and are not covered for in the event of an extended incident.
  • Changing Market Demand – Depending on the incident, there may be access controls or movement restrictions established which can impede your customers from reaching your business. Additionally, there may be public concerns about public exposure to an incident and they may decide not to go to your business out of concern of exposing themselves to greater risk. SBA’s Resources Partners and District Offices have trained experts who can help you craft a plan specific to your situation to help navigate any rapid changes in demand.
  • Marketing – It’s critical to communicate openly with your customers about the status of your operations, what protective measures you’ve implemented, and how they (as customers) will be protected when they visit your business. Promotions may also help incentivize customers who may be reluctant to patronize your business.
  • Plan – As a business, bring your staff together and prepare a plan for what you will do if the incident worsens or improves. It’s also helpful to conduct a tabletop exercise to simulate potential scenarios and how your business management and staff might respond to the hypothetical scenario in the exercise. For examples of tabletop exercises, visit FEMA’s website at: https://www.fema.gov/emergency-planning-exercises

Small Business Owners – Know Your Points of Contact

Lastly, keep involved with your local Chamber of Commerce and know your points of contact. The Small Business Association Administrator has issued a statement and provided additional information for potential financial aid. Keep in mind as this virus advances, the information will be quickly changing, as will the advice. Staying informed is a vital part of maintaining normalcy and providing confidence to your employees and clients amidst times of uncertainty.

small business owners

“Small businesses are vital economic engines in every community and state, and they have helped make our economy the strongest in the world. Our Agency will work directly with state Governors to provide targeted, low-interest disaster recovery loans to small businesses that have been severely impacted by the situation. Additionally, the SBA continues to assist small businesses with counseling and navigating their own preparedness plans through our network of 68 District Offices and numerous Resource Partners located around the country. The SBA will continue to provide every small business with the most effective and customer-focused response possible during these times of uncertainty.”

SBA’s Economic Injury Disaster Loans offer up to $2 million in assistance for a small business. These loans can provide vital economic support to small businesses to help overcome the temporary loss of revenue they are experiencing.

For additional information, please contact the SBA disaster assistance customer service center. Call 1-800-659-2955 (TTY: 1-800-877-8339) or e-mail [email protected].