Categories
Customer Service Medical Spa Software Spa Management Spa Marketing Spa Sales Spa Scheduling Software

6 Essential Spa Marketing Strategies to Keep Momentum Rolling

spa marketing

Time spent at a spa is a wonderful treat for anyone and many potential customers are waiting. You can help them find your business with creative, effective spa marketing strategies.

If you’re ready for some great ways to market your spa, read on to learn 6 must-try spa marketing strategies to use that will boost your bottom line.

1. Local SEO

Potential clients will do much of their research on the internet. Whether they’re looking for a different spa or are completely new to the world of luxury treatments, it’s likely that these clients will turn to an internet search for ideas on which spa to try.

Make sure your business will show up in the first few listings for local spas. Claim your local listings using Google Places, Bing Places, and Yahoo Localworks. Setting up a profile and customizing it with regularly updated information and photos helps local clients find your business right away.

Another great way to boost local SEO is by creating and maintaining a blog that focuses on:

  • Your niche
  • Your specific community
  • Your services

This is a good opportunity to appeal to potential customers on a personal level. Your blog’s content can be tailored to fit the values and needs of people within your community.

Orchid Free Trial

2. Invest in a Quality Website

Once visitors find you in a search, give them a clean, efficient, informative online experience. Your online presence will have a huge impact on your conversion rates.

This means that you can turn more casual visitors into paying customers simply by having a helpful and appealing website.

A great spa website:

  • Is SEO friendly
  • Has your contact information clearly displayed on every landing page
  • Is easy to navigate
  • Allows clients to book appointments online
  • Includes short, informative videos
  • States how your spa will benefit the client
  • Shows what sets your spa apart from others
  • Has a great “About” page introducing spa workers
  • Lists all services
  • Offers discounts and specials
  • Provides a way to join a client email list.

Visitors won’t give you a lot of time when they initially land on your site, so make sure you’ve made it uncluttered and visually appealing. This ensures you’ll get and hold their attention. It’s also important to provide quality, educational content for visitors. This gives potential clients the feeling that you’re there to help, not just to sell.

spa marketing

3. Use Video Spa Marketing

In a fast-paced, visually oriented world, videos are a marketing must. Their power goes far beyond the traditional TV commercial clip in today’s digital world. Video is everywhere, and it’s the preferred way of receiving content. Videos pack a lot of information in a short time slot, with very little effort required from the viewer.

Your videos can appear:

For a luxury spa, videos can be especially effective. Potential clients will see someone receiving a rejuvenating spa treatment or massage, or will get a quick but thorough explanation of spa services. Your spa looks professional and inviting in a simple, compelling video. Spa marketing strategies that include video marketing have a greater success rate than those who do not.

In fact, videos included in your marketing emails can boost click-through rates by a staggering 200-300%! When included in your website’s landing page, videos can give you an 80% increase in conversion rates. Those statistics are hard to ignore. Your marketing strategies should include video content whenever possible.

4. Utilize Social Media Spa Marketing

Social media is a powerful tool when it comes to reaching a broad and varied audience. It’s among the best spa marketing strategies because it’s personal, it’s budget-friendly, and it’s effective.

It works well for a number of reasons. There are 2 billion people using Facebook and nearly 800 million active users on Instagram. These are just two of many platforms. This demonstrates how vast your potential audience can be when using social media.

Social media helps you promote your business actively and passively. You put the effort into making informative, compelling posts and updates. Your followers then frequently “like” them and “share” them with their friends and family.

A post or update with a lot of likes and shares boosts your reputation and makes you seem worth a person’s time and consideration. While you can pay for ads on social media platforms, you’ll also get a lot of exposure by simply maintaining a business page that users can follow.

You can also offer promotional giveaways on social media that encourage people to enter by liking or sharing posts. This makes entry easy for them, so participation is increased.

marketing strategy

5. Partner with Non-competitive Local Businesses

The spa industry is all about promoting health and well-being. Because of this fundamental purpose, there are many local businesses that you can network with that share a similar mission.

Consider networking with:

  • Hairdressers and stylists
  • Makeup artists
  • Dietitians and nutritionists
  • Holistic medicine practitioners
  • Chiropractors

These businesses will have clientele similar to your own. The same types of clients that seek their services would be likely to seek your services as well. This can be helpful to you in a number of ways.

These other businesses can recommend your spa to their clients. Since they’ve already established themselves to their clientele as a trustworthy business, these clients will be more inclined to give their recommendation a try.

There are also cross-promotion opportunities. It’s possible to attract more customers for one another with strategies like internal flyer distribution, business card distribution, and posted advertisements.

6. Good Old-Fashioned Superior Service

Those who seek spa treatment generally do so because they have an issue they need to be addressed. Offering superior solutions to client problems to establish your business as an inviting, top-notch service worth recommending.

When you have a satisfied client base, they’ll be quick to tell others about your spa. You can motivate them further by offering rewards to existing clients for referrals and specials to newly referred clients.

lady serving food

Spa Marketing Strategies that Work

Drawing new clients to your luxury spa isn’t complicated or difficult, but you have to be active and use the right avenues to get exposure. Using these strategies can quickly increase your visibility, resulting in more clients.

If you’re ready to boost your luxury spa marketing strategies and improve your business and client management systems, contact us today for more information.

Categories
Float Therapy Medical Spa Software Relaxation Techniques Spa Management

Floating: A New Spa Trend. Why You Should Offer Float Therapy

float therapy

You can float on air, float through life, float like a balloon, or float like a butterfly and sting like a bee. But have you ever heard of float therapy?

Floatation tanks are the latest, greatest trend in holistic spas. They’re making such a splash on the national stage that professional athletes are flocking to them. In fact, football great Tom Brady has one in his home.

So what is all the floating fuss about? Read on to learn more about float therapy–and whether or not they will float your customers’ boats!

Floatation Therapy 101

In float therapy, you spend roughly an hour inside a small, light-proof, soundproof tank filled with highly salinated water. It’s an experience not unlike being in the womb, and it can have remarkable effects on both the body and the mind.

You can think of floatation therapy as an Epsom salts bath on steroids, or as a miniature version of the Dead Sea. A bath of soothing, warm water liberally laced with Epsom Salts, otherwise known as magnesium sulfate, has long been known as a fantastic way to ease sore muscles and help the soaker relax.

Some proponents of float tanks claim that our bodies can absorb magnesium directly from the Epsom salt-infused water, but scientific evidence to back this up is pretty spotty. Regardless, the sheer amount of magnesium sulfate dissolved in the water–an astonishing 1,000 lbs.–provides a buoyancy bordering on weightlessness. It’s as close as most of us, with the notable exception of astronauts, will ever come to experiencing zero gravity.

Along with the slippery, silky sensation of the salt water and the sensory deprivation experience of being in a pitch black and soundproof space, this weightlessness creates an incredible experience.

float therapy

What Does the Science Say?

Researchers are still studying the physiological effects of floatation therapy. What we do know is that the reduction of outside stimuli can help break our bodies free of stress reactions like “fight or flight” mode. That, in turn, can lessen the impact of all types of stress, including hard workouts.

Other studies indicate that float therapy may result in:

  • A decrease in depression and anxiety
  • Deeper, higher-quality sleep
  • Less pain
  • Increased optimism
  • Faster muscle recovery (and therefore growth)
  • Faster reaction times
  • Improved overall athletic performance
  • Decreased levels of cortisol, the so-called stress hormone
  • Higher levels of endorphins

Spending time in this weightless water can also make subsequent treatments, like physical therapy or massage, even more effective. That’s because floating primes the muscles, making them warm and loose.

 

 

What Does Floating Feel Like?

In addition to these research-based discoveries, there’s plenty of anecdotal evidence, from high-performance athletes and regular folks alike, attesting to the benefits of float therapy.

They say that the “sensory deprivation” description is actually something of a misnomer. In fact, it’s more akin to “sensory enhancement,” at least when it comes to the sensation of one’s own heartbeat and breathing.

Without external stimuli like air temperature, ambient noise, odors or scents surrounding us, or the tactile sensation of sitting on a couch or lying in a bed, it’s easier to turn our focus inward.

A meditative, even trance-like state, therefore, becomes easy to achieve–even for those who struggle to calm their breathing or empty their mind adequately enough to meditate under normal circumstances.

The link between floating and meditation is two-fold: it’s easier to enter the meditative state while in the tank, but that experience helps build the neural pathways. This makes it easier to meditate even once you’re dried off and going about your normal life. And the benefits of meditation are becoming widely known, as science turns its focus on this ancient practice.

Floaters say that they feel calm, centered, incredibly relaxed, even Zen-like when they emerge from their magnesium-filled cocoon. Users report a refreshed feeling, as though they’ve had the most restful sleep of their lives. In fact, many people do fall asleep while they float.

float therapy

 

Are There Any Drawbacks to Float Therapy?

Medical spa owners and floatation therapy clinic directors say that some clients experience claustrophobia or fear when first entering a float tank. To minimize that discomfort, there are tanks available that aren’t fully closed or that secure privacy with a curtain rather than a door.

It can also take a while for some folks to get accustomed to floating. It’s a very different experience than anything else, after all. Even when you are floating in a pool or lake, for example, you are still dealing with a ton of sensory input: the warmth of the sun, the splashing of the water, the scents of chlorine, sunscreen, or grilled meats from your neighbor’s barbecue, and so on.

Being weightless, surrounded by water that’s the same temperature as your body and the air, with no sound or light penetrating your senses, is an entirely new sensation. For some people, it’s hard to relax and settle in.

Lastly, people who experience motion sickness or nausea when at sea might not take to floating easily. Even in these cases, though, advocates of float therapy say the discomfort is usually minimal and temporary.

After one float session, and sometimes even sooner, the body becomes accustomed to the sensations. It can then relax and reap all of the benefits.

Final Thoughts on Floating

Of course, for spa owners who are already operating on thin profit margins, the purchase and maintenance of a floatation tank might not be in the budget. A commercial-grade tank can cost up to $40,000.

For each float therapy session, you can charge up to $100 or so, depending on how long the session is. Promotional discounts and float-club memberships are a great marketing tool since they make the price more attractive for customers and increase traffic and loyalty for you. Naturally, you’ll have to weigh the pros and cons before making the decision about whether or not this investment is the right one for your spa.

Whether or not a float tank is in your spa’s future, increased profits can be! Contact us to find out more about how spa software can help boost your bottom line.

float therapy

Categories
Spa Industry Uncategorized

The Top 4 Waxing Trends All Waxing Studios Need to Know

waxing studios

In 2019, the spa and beauty salon industry was worth a staggering $66.16 billion. And with around 77,000 beauty salons in the U.S. today, competition for that income is fierce. Waxing studios need to stay on top of what their customers want to survive in a competitive sector. 

Though female waxing trends have waxed and waned over the years, the market has focused on intimate-area waxing for the past few decades. Now, we’re seeing exciting new features like advances in wax technology, full-body waxing, and even an increase in male waxing.

Read on for an overview of the trends beauticians and waxing professionals need to know in 2021.

1. A Wave of New Waxes

Wax manufacturers are getting experimental in recent years, releasing new and improved synthetic waxes and innovative products like wax beads.

Across the body wax studio industry, pine resin-based wax is quickly replaced by high-tech 100 percent or partially synthetic concoctions. They cause less skin irritation, stick better to the strands of hair (instead of the skin), and have lower melting points. Likewise, wax beads are popular because they’re easy to store, quick to melt, and you don’t need to use strips.

With conscious consumerism on the up, people are looking for ways to eco-ize their purchases. Waxing isn’t immune to this trend. Cue the rise in popularity of sugar wax over the past few years.

While standard waxing is already inherently more eco-friendly than other hair removal methods, sugaring goes one step further. Sugar wax is a sticky, gel-like paste made from lemon, water, and… you guessed it, sugar. It’s a technique that dates back centuries–Ancient Egyptians reportedly used honey.

Sugaring is great for Brazilians, a bikini wax, or customers plagued by ingrown hairs because it doesn’t pull on the skin cells and removes the hair right at the root.

2. Fun Shapes for Waxing Studios

From fun-shaped landing strips shaped into lighting bolts and stars to romantic love hearts, it seems there is no end to the symbols a Brazilian wax studio therapist might have to create. These shapes are sure to test the skills of even the most practiced esthetician.

Some beauty therapists frown on overly-complicated designs because they require them to wax against hair growth direction–something that can lead to ingrown hairs, blocked follicles, and acne. For those therapists, this adverse reaction is not worth adhering to a short-lived fad.

Of course, for every trend, there’s an equal and opposite in-thing. Salons across the U.S. have also noticed a growing “the barer, the better” movement when it comes to intimate-area waxing.

In 2018, clients were requesting to leave a little on the top. In 2021, customers are asking their esthetician to remove it all.

3. Full Body Waxing Is on the Rise

Whether you run a European wax studio or are inspired by other spa models, you’ve likely noticed an increase in bookings for full body waxing.

Full body waxing requires a lot of commitment from both the client and the practitioner. Plans usually include bikini or Brazilian, arms, legs, and back, and sometimes the face, and beauticians typically alternate between hard and soft waxes. Developing trusting client relationships is an essential aspect of this rising trend.

Where once beauty salons bundled waxing services into their full-service spa offerings, the increased desire for an entirely smooth body has even inspired a jump in the number of stand-alone waxing studios.

You may have experienced a drop-off in requests for longer-session full body waxing services due to nervousness around COVID-19. Reassure your clients by emphasizing your cleaning protocols, informing them of the services you do and don’t have, and how appointment bookings will be made.

The bare-all look has become so popular that men are getting in on the act. Some salons report around 10 percent of their clients are men, and that figure is rising fast. Overtaking the once common back or chest wax booking are requests for intimate waxing services.

waxing studios

4. More Men Are Getting Waxed

Manscaping, Manzilians, and The Full Monty. Waxing for men is increasing in popularity so fast that there is now a plethora of new services on offer to cater to the male body.

Waxing for me was once limited to the world of bodybuilders, swimmers, and professional cyclists. Now, however, men are attracted to waxing for more than just practical reasons.  They’re enamored with waxing for much the same reasons as women.

Male waxing wants include:

  • Aesthetics
  • Saving time
  • Health benefits, like exfoliation
  • Sensuality

Pubic waxing, in particular, is snowballing. There’s also been an uptick in men interested in shaping their bushy brows with waxing.

Men’s hair tends to be coarser than women’s, and they’re less familiar with the waxing process. It’s essential to carefully brief male clients before they come into your salon.

Tell your male customers to trim their hair to half-a-centimeter long and gently exfoliate the waxing area one to two days before the appointment. They also need to start a skincare regime that includes daily moisturizing.

Since this is a burgeoning industry, many men are confused about which salons will accept male clients. If you offer male waxing, don’t be shy about sharing your services through text marketing, social media advertising, and your website.

waxing studios

Know Your Clients Needs

Waxing, it seems, is fast becoming a need rather than a want, which is definitely great for waxing studios and spa owners!

If you focus on making your customers feel great about their bodies, your clients will return again and again no matter the trends that year. And smart marketing is essential to staying on top of what your customers want.

Take advantage of the free package trials offered by Orchid Spa Software to see if it’s the right marketing service for your spa.

Categories
Customer Spotlight Small Business Owner Spa Industry Spa Management

Customer Spotlight: Laser Spa Group

Bozana Skojo was recently awarded the title of Software Savant in DaySmart’s 2021 Small Business Brilliance Awards. This recognition honors customers known for their resourcefulness, who leverage their dynamic DaySmart toolkit to continue driving business forward even amid challenging circumstances.

The owner of Laser Spa Group in Hamilton and Burlington, Ontario, Bozana is committed to providing her clients the highest quality of care. We recently spoke with her to learn more about how her software investments help her achieve this mission, especially amid the disruption of the pandemic.

Q: To start, we’d love to learn a little more about your business. What sets it apart from others?

A: When I opened Laser Spa Group 18 years ago, we were the first spa in our area to offer laser treatments. We’ve since performed over 75,000 treatments to date, on about 10,000 clients. Our staff of nine aesthetic professionals have a combined 150 years of experience, and we also offer professional development courses for aestheticians and nurses to enhance their careers.

Q: How long have you been using Orchid? What inspired you to start using the software?

A: I’ve been a loyal user for 11 years now! I was a one-person show when I first opened my business, so as I got busier, I needed help with managing client information and treatment packages. At the time, all I needed was a way to track their services and where they were at in their treatments, and a good scheduling calendar. As we expanded our staff though, we needed a digital platform that could grow with us.

Q: What has been your experience with the software?

A: Orchid offers us convenience. We can create notes on laser settings or treatment parameters in clients’ profiles, which the receptionists can use when they call in to book an appointment so there’s no guessing at which treatment was suggested for them or what it’ll cost. Once we launch our new website, we’ll add the online booking feature, which will alleviate congestion on the phone lines further. We can have up to 30 clients come through the clinics each day, so it’s important to have as many operations streamlined as possible so that we can function efficiently.

The email marketing features have been invaluable. It’s a great way to alert clients to flash sales and monthly promotions and to generate interest in products or services that they might have always wanted to try or that they didn’t even know we offered. We also use Orchid to track coupon activations, to monitor which offers are working best, and loyalty points. Our goal is to execute as much marketing interactions as we can with clients to encourage repeat business.

It’s also been great to have Orchid’s immediate support whenever a member of my staff needs help troubleshooting, especially for new hires who are learning the system. I’ve been contacted by other software companies over the years to try their products, but I’d never give up the capabilities Orchid offers. There are capabilities I don’t even realize I need as a business owner, and Orchid continues to grow and come up with new solutions. I wouldn’t have the business I have without Orchid.

Q: How has the pandemic impacted your business?

A: We were closed for six of the past 11 months, so we’ve had to reinvent how we generate income these days. Orchid’s remote access enabled us to work from home and book virtual appointments to secure revenue for the clinic. I couldn’t live without the remote access!

Q: How have you used Orchid over the past year to keep business moving amid disruption?

A: We used Orchid’s marketing features throughout the lockdown to email newsletters communicating the status of the clinics, updates to policies and procedures and information about monthly specials, as well as curbside pickup details for spa products. We also introduced virtual skin consultations during the shutdown, so we configured the appointment notification templates with information about the new service, like how to get themselves set up in the consultation system and pre- and post-care instructions. I think we’ll definitely keep the virtual consultations once business returns to normal, so that if a client can’t get to the clinic for whatever reason—say they have kids, or they don’t have a car—they will still have the option to keep their appointment.

To learn more about how Orchid Software can help with your business’ reopening—as well as other key tips for business owners during this time—visit our blog.

Categories
Customer Service Spa Industry

The Important Impression You Can Make With Your Esthetician Uniform

esthetician uniform

Should you wear your esthetician uniform?

The pandemic has changed the way salon and spas operate. Regardless, this never stopped customers from visiting, especially now that everything is starting to ease up and improve. Soon, we can expect to return to normal working hours, and by then, will you need your work uniform?

The esthetician spa uniform has always had a positive effect on business. It’s part of the first thing a customer sees when they visit your establishment. This is also the last thing they see when they leave, which helps build an impression for your customer.

If you’re still unsure of whether you should enforce wearing a uniform in your spa, read what’s below. These are the benefits of wearing esthetician uniforms for business. Learn why wearing it is essential to business success!

1. Creates A Consistent Impression

The esthetician uniform your employee will use has your brand logo. These create a consistent impression that supports customer and clientele relationships. When a customer sees this, it lightens their mood, and they feel valued.

Regardless if it’s a return customer or a new customer, the uniform will help you gain their trust. They’ll know that the brand’s reputation will be at stake, ensuring that they’ll have an excellent experience while under your care.

This also gives off a sense of consistency in that everyone looks the same. Work uniforms are a great way for your customers to know whether they’re talking to a professional or another customer.

esthetician uniform

2. Creates A Sense of Pride

An esthetician spa uniform creates a sense of pride that benefits your employees. With improved motivation, you can expect an increase in their productivity. It’s a surefire way to cause your employees to do better at work.

With this, you can expect your customers to leave the spa satisfied with what they’ve had done to them. Without a doubt, the customer will come back to continue to do business with you. They may even bring new customers along since most people nowadays value professional work in any setting.

esthetician uniform

3. Improves Brand Awareness

When you receive a customer, you must be easy to recognize. Aside from your brand logo and advertisements, work uniforms can help you build brand awareness. This is a simple personalized experience that helps create a memorable brand identity.

Creating brand awareness is important for businesses as your competition will always grow. You need to employ strategies that establish the presence of your brand to avoid getting drowned out. Esthetician spa uniforms can make this happen, especially when they’re well-designed.

Nowadays, aesthetics is as important as the quality of service provided. If it appeals to the client, it will engage them and make them more likely to choose you over other brands. It allows you to have an edge when it comes to choosing between you and other spas.

It’s a simple way of representing your brand consistently throughout the workday. This makes wearing your uniform a great way to market your business passively.

4. Fosters Professionalism

You’ve probably heard this many times, but the term dress to impress also applies to work uniforms. Don’t forget that the beauty industry is about appearances.

Staff members in their uniforms are sure to look clean, smart, and stylish. Clients that observe this will see your staff as peerless professionals. This puts a client at ease because they know a professional will take care of their needs.

This also builds morale for both clients and staff members. When morale is high, this makes your staff work towards accomplishing a common goal and that’s to take care of the client. Clients are the first people to feel the high morale and this improves their mood.

esthetician uniform

5. Improves the Staff Comfort

Spa uniforms are not only about improving a brand image. They’re designed to provide comfort and safety to the staff while they work. This is because a beautician’s workplace often has many hazards like hot wax and chemicals.

Some workplaces allow their staff to come to work with their own choice of clothing. These often result in ruined clothes, which will cause customers to see the place as an unprofessional spa. It can also lower employee morale as it’s their clothes that get damaged.

You should invest in good materials when making your uniforms. These uniforms are easy to replace and are often built to protect you. This will improve worker comfort as they know they’ll get some protection when dealing with the chemicals in their line of work.

6. Cheap Advertising

Customizing work uniforms is a way to advertise your business at a low cost. With your brand logo added to the uniform, you advertise the spa to potential customers. This makes it easy to identify for both new and consistent clients.

A great way to do this is during the holidays. Customize your uniforms to go with the season. This way, potential customers get to relate to your brand easily, causing them to avail themselves of your services.

Clients love seasonal festivities, and doing this is an easy way to attract them. It’s also another way to build awareness for your business. Make sure not to forget the brand logo, and advertising will go easy.

7. Improves Work Appearance

Most esthetician uniforms are wrinkle-free and promote cleanliness. This improves the image of the brand and the staff. If a client sees a clean and neat appearance, they will feel more comfortable in the spa.

It’s an establishment that should promote cleanliness and relaxation, after all. A simple uniform can bring this out from your workers and workspace with ease. This effect gets elevated when wearing a medical esthetician uniform, as it doubles down on the cleanliness factor. 

Wear Your Esthetician Uniform Today

Wearing an esthetician uniform is a great way to improve your business in an instant. Uniforms will motivate your staff to work in unity and improve the quality of their service. Wear your esthetician uniform now and improve your workforce today!

Do you need software assistance for your spa business? Connect with us and know the service we can provide for you.

Categories
Medical Spa Software Software Features Spa Industry Taxes

Is Your Spa Ready for Tax Day?

 

tax day

With Tax Day fast approaching, now may be an ideal time to (re)assess your spa’s “tax readiness.” Operating a small business has always presented potential tax reporting issues, especially if you’re not running your business on a software platform that can provide detailed performance and payroll reports.

Common Pitfalls

The most common problem in the spa industry is tips. Employees are responsible for accurately reporting the tips they receive, but the employer is not free from obligation in reporting on these. Complexities can arise when multiple service providers are splitting tips on a single client service. If your systems don’t allow you to accurately report the distribution of these payments, you could be reporting that income as having been received by one person, unfairly increasing their tax burden.

Complex commission structures can also create hassles for employees unless you’ve properly defined payments within the software. You may offer certain commission rates for services but other commissions for products. The accuracy of the payroll records you generate drives the accuracy of your reports on the tax liability of employees (and contractors).

Accounting Integration

QuickBooks (or your preferred accounting software) is a great way to record your business expenses and your income details. However, if you are using business management software to run all other aspects of your business (e.g., appointment scheduling, inventory management, payroll) you’ll ideally want to integrate these systems to maximize the software’s capabilities. Simplifying this connection also means fewer reports for you to print or export for your accountant or tax preparation service.

Orchid & QuickBooks Connect Integration

Based on popular demand, Orchid’s latest integration includes QuickBooks Online! To use this integration, you must have a Orchid cloud subscription and a QuickBooks Connect plan. Don’t already have a QuickBooks Connect plan? Click this exclusive link to claim 50% off your first 2 months!

The Orchid to QuickBooks Connect integration seamlessly and automatically syncs:

  • Service Transactions
  • Gift Cards
  • Packages & Memberships
  • Sales Taxes
  • Employee Tips
  • Product Transactions
  • Returns & Discounts
  • Loyalty Rewards

You can export up to 90 days worth of data into QuickBooks and the system will automatically keep QuickBooks up to date in the background throughout the day.

 

Classify Your Workers

The spa business frequently classifies some workers as employees and other workers as independent contractors. The reporting requirements and tax implications for both are different, but equally important. Independent contractors typically rent some space within a business. They do their own advertising, set their own schedule and maintain their own client relationships. People who rent space within a shop are required to supply a 1099 tax form to the business declaring the amount of rent paid during that taxable period. This is far from common practice, but it is the law.

Deliberately misclassifying a worker is a crime. Don’t do it—even if they ask you to. The penalties can be significant, and you could be opening yourself to further scrutiny by tax officials.

Deductions!

The IRS describes legitimate write-offs as “both ordinary and necessary.” This means that they deem expenses as “ordinary” if they’re standard for someone with the same job, and “necessary” if they are central to the performance of the job (no, lattes don’t count). You’ll be well served to deduct only expenses for which you have documentation. Didn’t save your receipts? Comb through credit card and bank statements from last year in search of qualifying expenses—it could be very worth your while. Any questions you have about the validity of deductions are best addressed by a certified financial planner or tax preparer. Better safe than sorry.

Some deductions are obvious, such as rent, capital expenses (like furniture), business expenses (like advertising) or charitable donations, but some others may not be so obvious. The fees to renew your professional license may be deductible, as well as any expenses you may have incurred while attending an industry trade show or educational event.

Tax Day

Ch-Ch-Ch-Changes

Recent changes to the tax code—specifically the “2017 Tax Cuts and Jobs Act,” which is thousands of pages long—may impact your business or your reporting requirements. If you have the means, it may make sense to consult with a certified tax preparer before filing your taxes to ensure that you’re both complying with every new provision and getting the maximum benefit.

Reporting

A common refrain in this blog has been reporting. The ability to generate an accurate report of what was done, who was paid and when is critical at tax time. If you are running your business on paper ledgers or shoeboxes full of receipts, this might present obstacles to easily answering the many questions a tax return requires.

While moving to a business management software platform at this point won’t help with last year’s taxes, now is the perfect time to commit to installing one for the next year. If you were savvy enough to install software from the beginning, then you are likely enjoying answering your accountant’s questions with the push of a button. Some of these software suites provide dozens, even hundreds, of reports that can answer any question that might arise.

Learn how our Orchid Spa software can make sure you are Tax-ready by visiting this product page.