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Spa Industry

Massage Fingers: How to Give Massages Without Overworking Your Hands

massage fingers

Are you struggling with hand cramps or other problems while giving massages?

It’s important to protect your health while you work, particularly as a massage therapist. Around 72 percent of massage therapists work as sole practitioners, which means they may not be protected by company health insurance. So, you need to do what you can to keep yourself healthy while you massage.

Read on for the top ways to rest your massage fingers.

Use Different Techniques to Prepare for Massaging

Mixing up your massage techniques can put less pressure on your muscles and help you massage in a way that causes fewer problems.

First, you should start with the basics. Stretch your fingers, neck, back, and shoulders before you start giving a massage, and after as well. This will help prevent repetitive stress injuries or other complications from overuse. Take plenty of breaks, and make sure that you get enough rest.

Preparing with heat therapy before you work can also be beneficial for keeping your arms in tiptop shape.

When you finish for the day, try icing your hands to prevent inflammation in your hands. Submerging your hands in an ice bath can be a good strategy for icing your hands effectively. 

And, make sure your workflow is beneficial for you. Having a table that is too low or too high can put more pressure on your muscles and bones, causing you problems in the long run.

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Work Your Way Up

If you’re new to the world of massage, or if you’ve taken a long break, you can’t jump in the deep end. You’ll have to work your way up, to build up the muscle tone and the stamina to do multiple massages a day, many days in a row.

Try not to give massages back to back, either. Take breaks in between, especially when you’re just getting used to the process and the pace. You can also do exercises on your off days in order to build up your strength and keep yourself healthy, or try out various relaxation techniques.

Working your way up will also give you time to understand your limits. You’ll know exactly how deep you can massage, and what your body will be able to do. That way, you’ll be able to communicate your boundaries with your clients so that you’ll both have a good experience.

You’ll know what speed you can massage at to avoid injury for yourself while ensuring that your client gets everything that they need out of their massage experience.

massage techniques

Try Out Your Elbows While Giving Massages

It sounds a little weird, but elbows can be a great way to massage if you’re trying to avoid overusing your hands. Elbows can be used for deep tissue massage, although they may not be helpful when you’re trying to make more delicate movements. 

Or, for something a little more delicate, experiment with using your forearms. Just make sure you practice before you try it so that you don’t make a mistake and injury yourself or your client.

Plus, these techniques may not work on different parts of the body — it’s not very effective to use your elbows when giving a foot massage after all.

Try Out Different Types of Massage

Experimenting with different types of massage that use different tools and different parts of your body can be helpful for avoiding putting too much pressure on any one part of your body. Lomi-Lomi massage, for example, uses more forearm work, which is great if your hands need a break from repetitive movement. 

Hot stone massage is a popular form of massage that should put very little pressure on your body. Cupping therapy has gained more attention recently, but it also allows you to use cups rather than just your body in order to perform massage, which can give you a break. 

Or to try out something completely different, experiment with chavutti thirumal massage or ashiatsu massage. These types of massage allow you to use your feet and legs to perform massage. You’ll simply have to be careful, and not put too much pressure on your clients. Balance is important when performing these types of massage.

Other types of massage that you may want to alternate with include the following:

  • Swedish massage
  • Sports massage
  • Thai massage
  • Hand and stone massage
  • Trigger point massage
  • Aquatic bodywork massage
  • Craniosacral therapy
  • Aromatherapy massage
  • Lymphatic massage
  • Deep tissue massage
  • Shiatsu massage
  • Pregnancy massage

Ultimately, it takes experimentation and variety to protect yourself from problems based on your massaging. Eventually, you’ll find a pattern that’s right for you.

massage tools

Massage Hand Tools Can Help You Out

There are tools out there you can use to give massages while giving your hands a rest. Electric massagers or back massagers can be a useful complement to your hands when giving massages, and they tend to be very thorough.

You could look into using biomechanical stimulation therapy for your clients. There are thumb cover tools to help you protect your thumbs and keep them positioned properly.

Other tools to consider include back rollers, percussion massage tools, roller tools, massage tools, massage balls, muscle massagers, foam rollers, scalp massagers, lacrosse balls, acupressure rings, and so many others.

Consider what type of massage you prefer to perform, and buy tools that suit their needs.

Rest Your Tired Massage Fingers Today

With these tips, you should be well on your way to giving massages without overextending your tired massage fingers. 

Are you looking for more ways to upgrade your salon? Contact us today for all your salon software needs.

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Spa Industry Spa Marketing

Tips on Formulating Spa Room Essential Oils

spa room essential oils

Did you know that a signature spa scent is one of the most effective ways to differentiate your spa from competitors? When you choose a unique scent that melds well with your spa’s brand, you’re creating a strong memory that customers will associate with your spa. 

The best part is that you can use your spa scent for other applications throughout your spa. Along with diffusing it in the air, it can be sprayed on towels, used in spa-scented candles, and more. 

Read on to learn all about spa room essential oils to create a fragrance that your customers won’t soon forget! 

spa room essential oils

Consider Your Spa

Before you begin creating your spa scent, you’ll first want to consider your brand and the message you want to convey. Consider why your customers are coming to your spa. It can be for any or all of these reasons: 

  • Tranquility
  • Relaxation
  • Energy
  • Self-esteem
  • Romantic bonding

If many of your customers are couples that are coming in for a massage session, you may want to consider a more romantic signature scent that features jasmine and vanilla. Older customers who are seeking a respite from their day and want a relaxing hour may respond better to lavender.

Lastly, younger athletes who need deep tissue massages and more energy for the day may respond to a relaxing yet energizing scent of lavender and citrus. 

spa room essential oils

Start Experimenting

Essential oils are pure extracts of plants or the “essence” of the plant itself. These extracts are then combined with a carrier oil in order to create the product we’re familiar with today. No matter what scent you choose, essential oils are known to reduce stress, inflammation, and also help people sleep better. This is why we recommend essential oils for your signature scent above perfumes. 

In order to discover the best signature scent, we recommend purchasing small spray bottles. Label the bottles with the essential oils you’re using and aim to use eight to twelve drops in total. You can use an equal amount of drops for each scent or even experiment with three at a time. 

Once you’ve placed the essential oils in the spray bottle, fill the rest with fractionated coconut oil. Shake it up and spray it in one area of your spa. See how it smells in the air as well as on your skin and on towels. 

spa room essential oils

Using Your Signature Scent

Once you’ve discovered your signature scent, we recommend using a cold air diffuser for the best way to diffuse your scent. These diffusers help retain the therapeutic benefits of the scent, and they also look attractive. Many come with different light settings, automatic shut off features, and aren’t noisy. 

In order to help people associate the scent with your spa, don’t forget that you can use it in a variety of applications. You can create candles that feature your scent as well as spray them in hand towels. You can even sell your signature scent in the form of reed diffusers, bedroom sprays, and other spa products so that customers are able to enjoy your signature scent at home. 

Your scent can even be used as welcome gifts for new customers. Consider giving customers a high-quality hand towel with a small roller ball of your signature scent. They’ll be able to use it as a travel perfume no matter where they go. 

Scent Combination Ideas

If you’re struggling to discover a winning spa scent essential oil recipe, here are a few common ones you can start off with. Remember that you can tweak them to your liking until you find the perfect scent for your spa. 

Fragrance of Love

Ylang-ylang and jasmine are often fragrances associated with love and joy. They pair well with scents such as sandalwood, lemon, bergamot, and geranium. 

Fragrance of Energy

Citrus scents such as lemon and orange are a great way to introduce some energy to a space. They also pair well with lavender for a relaxing touch. Geranium and clary sage also pair well with lavender. 

Fragrance of Femininity

Light floral fragrances are often associated with femininity. Consider blending bergamot with roman chamomile and lavender if your spa appeals to women. 

Fragrance of Home

If you’re looking for a cozy scent that welcomes people inside the spa and evokes memories of home, this combination may be right for you. Vanilla, cinnamon, and clove bud blend together for a warm fragrance that’s perfect for winter. 

Fragrance of Forest

If you’re looking for a signature scent that’s primarily geared towards men, you can’t go wrong with a mixture of sandalwood, white fir, and cypress. These scents are muskier and evoke memories of warm fires and forests. 

Fragrance of Relaxation

A spa that promotes feelings of calm, tranquility, and relaxation can’t go wrong. A blend of citrus oils, ylang-ylang, lavender, and blue tansy can help your clients wind down. Consider adding a drop or two of patchouli for an even more relaxing scent. 

Spa Room Essential Oils: Discovering Your Signature Scent

By using spa room essential oils to discover your spa’s signature scent, you’re well on your way to helping differentiate yourself from competitors. Through the careful application of scent throughout your spa and in your products, customers will soon tie together the smells with the memory of their relaxing experience.

Not only does this help them remember your spa in the future when they’re looking for additional services, but they’ll also be more likely to recommend your spa to friends and family. 

Ready to make your spa an even more memorable experience through the smart application of spa software? Connect with us today to learn about our software’s capabilities!

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Uncategorized

5 Couples Spa Packages Ideas to Offer at Your Spa

couples spa packages

Spa treatments have long stopped being just a luxury for the elite. More and more people these days choose to treat themselves to occasional or regular spa visits. This means that spa owners like you have a huge opportunity to increase their customer base, but it also brings about fresh challenges.

At the same time, in fact, with spa services becoming more and more popular and accessible, the overall industry is also becoming a lot more competitive. Are you serious about staying ahead of the market in 2021 and beyond? Then look no further than couples spa packages.

Our guide will help you come up with unique and inspiring ideas for unforgettable spa treatments for two. Just keep reading, take notes, and get ready to absolutely wow your guests.

1. Let Them Be Pampered, and Pamper Each Other

When we think about a couple’s spa package, we normally picture a couple being pampered by a team of professional massage therapists and beauticians. But what if, alongside this, you also decided to offer your guests a brief training session, led by your best staff members?

You may wonder how this would work in practice. First of all, you could let your clients choose between head massage, full body massage, and reflexology. Then, your massage therapist will show them a simple, easy way to deliver the relaxing massage of choice to their other half.

Finally, your guests would simply replicate the techniques on their partner. The end result? Intimacy, romance, and care will be taken to the next level. We bet you that you hadn’t thought of this one, right?

2. Not Just for the Mom-to-Be

If you do a bit of research on ideas for spa packages, one thing will soon become pretty clear: almost every spa offers a mom-to-be package. But what about the dad-to-be? Relaxing in a safe way in pregnancy is paramount for the future mom, but helping the future dad to wind down is just as important.

After all, some major changes are happening and will continue to happen for partners, too, so why not offer them a well-deserved pampering break? Consider adding a pregnancy couples package that includes partners as well.

couples spa packages

What could you offer, in particular? While the expecting mom is having her prenatal massage, the dad could pick a treatment of choice to be performed in the same room. You might want to offer something that relaxes the muscles and the mind, in preparation for the great adventure of parenthood ahead.

Moms will love to have their partners nearby, too, as it might make them feel more comfortable and at ease, so this package is bound to be an all-round success.

3. Help Reignite the Spark

It’s common for couples to go through a bit of a rough patch, every now and then, or to be so busy and stressed that spending quality time together becomes a luxury rather than the norm. For these guests, what better way to reignite the flame of love than to stay at a stunning, secluded location for a few days and be pampered and looked after by a stellar staff?

couples spa packages

Think about crafting a spa package that has intimacy, relaxation, and romance at its very heart. What could you include? Aromatherapy, hot stone massage, and Indian head massage are all winning choices. 

Remember to add some romantic and luxurious touches here and there throughout their stay with you. For example, a complimentary bottle of bubbles, a candlelit dinner, and indulgent spa products to use in their room.

4. Romance and Relaxation for Seniors

Who says that, once you hit 50, romance and sensuality are dead? Show your most senior clientele that you support their desire to relax, restore, and recharge by offering a couple’s package exclusively for them.

Alongside some traditional types of spa treatments, you could offer some med spa treatment options, as well as a morning yoga session, complimentary Sunday brunch, and free access to an indoor heated pool. Trust us: senior couples will absolutely love this, and they might easily decide to repeat the experience more than once.

5. Play Cupid Any Day of the Year

Couples spa packages abound on special occasions such as Valentine’s day and Christmas, but a savvy spa owner knows best than to just limit themselves to those few days of the year. Why, then, not play Cupid with a luxury, all-inclusive spa package for couples who are about to get engaged, get married, or celebrate their anniversary?

couples spa package

If you want to make this even more memorable, you could offer the option to book the stay as a surprise for one of the partners. This could provide the perfect setting for a marriage proposal, as well as an unexpected and very romantic anniversary present.  

Launch One of These Unique Couples Spa Packages to Set You Apart From the Competition

Coming up with original, fun, and attractive ideas for successful couples spa packages that can make you stand out in a competitive industry is easy with our tips. 

The most important aspect to consider is the fact that couples come in all shapes and sizes, from all walks of life, and they might seek your services while going through a very specific time. Whether it be pregnancy, some recent intimacy struggles, or the wish to feel rejuvenated despite the age, you can cater to their needs and expectations.

Naturally, adding brand new spa services to your facility means that you will need the best possible software to manage bookings and payments. Contact us today to find out more about our spa software products.

Categories
Spa Industry Spa Strategy Spa Treatments

10 Ways to Make Your Spa Menu Sell More

spa menu

As a spa owner, you know how important your spa menu is for attracting new clients and for marketing.

Your clients use the menu to make a decision on treatments based on price, descriptions, and interests. Experiences such as facials, massages, and anti-wrinkle injections are high-value purchases, and clients expect the menu to tell them everything they need to know.

But did you realize that spa menus can also be used to help increase sales?

With a few simple changes, you may be able to use your menu to drive higher sales— keep reading to find out how.

spa menu

1. Know Your Audience

When working on spa menu design, it’s important to keep your audience in mind. Who are they, and how can you design your menu to appeal to them?

Defining your target market is essential for any business. Established businesses may already have strong data on their customers, but if you’re starting out, analyze your competition and think about where your spa fits within the market.

Consider your ideal customers and think about their age, income, marital status, gender, occupation, location, and background– all of these factors can be used to create a menu that attracts their attention.

spa menu

2. Your Spa Menu Should List Prices

Seems obvious, but your spa menu should always list prices for all services.

Some spas prefer not to include this information, but finding out prices is the main reason that many people look at spa menus in the first place.

Your pricing should be upfront, easy to understand, and accurate. You can also list any special offers and promotions on your menu.

3. List Features and Benefits

One of our top spa menu tips is to include features and benefits for all of your spa treatments.

For example, explain in detail how a hot stone massage works. But then go further to add on the benefits of the treatment— for example, it eases stiffness, improves circulation, etc.

This technique can help ‘close the sale’ when deciding what treatment to get. It also helps them decide as they can select a treatment that provides the benefits they’re looking for.

It can also be helpful to someone coming to a spa for the first time. If you’re new to the experience, it can be a little confusing and intimidating, so detailed descriptions of each treatment help them know what to expect.

4. Hire a Copywriter

As a professional, accredited spa, you want to reflect your high standards in your spa menu.

However, if the menu contains spelling errors or formatting problems, clients might think your spa has poor attention to detail.

To help your menu look as best as it can, hire a copywriter to help you not only with grammatical issues, but also to develop flowing, engaging copy that will convince customers to spend.

5. Offer Online Booking

If you want to sell more, you need to offer online bookings for your spa. Your spa menu will also need to be online, on your website, with a link to the booking form.

In a busy world, clients want convenience. We browse, research, and book appointments from our smartphones constantly, as it’s faster and easier than making a phone call.

If your spa isn’t offering online booking, clients are like passing you by in favor of a competitor.

spa menu

6. Categorize Items

It can help to categorize items on your menu, such as facials, massages, Retinol treatments, etc.

By having a clear order to your menu, it helps clients quickly find what they’re looking for. Make sure each category has a clear, bold header, allowing clients to better navigate the menu.

7. Offer Spa Packages

A great way to use your spa menu to sell more products is to create spa packages. Can you combine some of your most popular treatments into a special spa day offer?

If you can, offer the experience at a slightly lower cost than it would cost to purchase each treatment individually. It may help encourage them to spend a bit more, but to have a much more immersive experience.

Or, create add-ons that clients can add to each treatment, such as LED therapy, foot massage, or scalp massage. Often, if they see optional extras on the menu, they will be tempted to splurge.

You can also create packages around current spa trends, as they’re likely to attract notice.

spa menu

8. Spa Menus Are Marketing Tools

It’s helpful to think of your menu as a marketing tool. For many, looking at the menu will be a make-or-break experience, where they decide to either book your spa or go somewhere else.

Put some time into crafting a menu with an elegant design, inviting and descriptive copy, and easy to read fonts and headers.

9. Focus on the Client

Your menu should focus on the client, not on yourself.

For example, customers visit your spa to relax, feel and look more refreshed, or have quality pampering time. They don’t necessarily want to know about your spa’s history or ownership when they look at the menu.

Try to write your menu in a way that highlights how a customer will look and feel after time at your spa, with the focus on their needs and interests.

10. Add Images

Another top way to upsell is to add images to accompany spa treatments you want to push.

For example, if you have a new facial you hope to sell more of, why not add an image of a guest enjoying the experience?

When looking at a menu, our eyes are usually drawn to images before text, so a few well-placed photos can make a big difference when clients are deciding which treatment to purchase.

spa menu

Contact Us to Learn More About Spa Software and Menus

Do you need help with your spa menu, or with integrating your menu into a new booking management system?

If so, contact us today. Orchid Medical Spa Software is the perfect product for your spa management needs.

It can assist with online booking, point of sale, payroll, client data, and more, giving your spa all the tools it needs to increase efficiency. Plus, it’s available for a free 14-day trial.

We look forward to hearing from you and assisting with all of your spa management needs.

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Medical Spa Software Spa Management Spa Products

The Esthetician Tools That Earn Their Keep

esthetician tools

Did you know there are approximately 183,000 licensed estheticians in the United States? That’s a lot of competition!

If you want to make sure your business stands out and continues to thrive, even in a COVID-19 world, it’s more important than ever to have the right esthetician tools on hand. But which things are most important to have in your esthetician tool kit?

We’re here to let you know! Take a look at some of the best marketing tools for a new esthetician and some other things you’ll want to purchase for your medical spa.

Esthetician Tools

UV Sterilization System

No one knows what the future will bring, but one thing that it for sure is that keeping things clean and sterile will continue to be critical. You’ll want to make sure you’re doing everything you can to keep your spa safe, making a UV sterilization system one of the most important spa tools. 

Ultraviolet (UV) light is well-known for its germ (and virus) fighting powers. Make sure you get a top-notch system that will allow you to reuse your stainless steel tools without risk of infection.

 

Esthetician Tools

Magnification Lamp

A magnification lamp (or “mag lamp”) is another critical esthetician tool. This is what allows you to see things on the skin that aren’t visible to the naked eye. A good mag lamp will magnify the skin both vertically and horizontally and will also provide the exact right amount of light.

The lamp also acts as a shield, which protects you from coming into contact with any fluids or cellular debris that might come from the client while you’re working on them. This is another feature that’s more important now than ever.

 

Facial Steamer

A great facial steamer can create many benefits for an esthetician that will allow you to create superior results for your clients. Make sure you look for one that allows you to control the direction, intensity, and type of steam that is emitted.

A great facial steamer will help stimulate blood flow, moisturize the skin’s surface, and help the client relax by stimulating muscles and nerve endings. It will also soften the skin’s follicles, which makes it easier for you to remove debris from the client’s pores.

 

Microdermabrasion Machine

Microdermabrasion is another extremely popular treatment, so if you can afford one of these machines, it’s a great investment. There are two primary types of microdermabrasion machines, one that uses ultra-fine crystal particles and another that uses a diamond tip.

By removing the top layer of skin cells from a client’s face, you can help improve the appearance of wrinkles, age spots, sun damage, acne scarring, and more. These machines help improve the skin so quickly that you’re clients are sure to be incredibly pleased with the results.

Esthetician Tools

Ultrasonic Skin Scrubber

This tool is sometimes also called an ultrasonic spatula. It uses ultrasonic soundwaves to gently remove dead skin, blackheads, and more from the skin’s surface.

Since patients who have had a facelift or who are suffering from rosacea don’t respond well to traditional microdermabrasion treatment, this is often the optimal treatment. Having this scrubber on hand will make you more flexible so that you can provide treatment to a wider variety of clients.

 

Exfoliating Brush

Sometimes, patients won’t want or need something as intense as a microdermabrasion treatment or dermaplaning. In this case, a handheld exfoliating brush is an excellent tool to have on hand.

This allows you to gently exfoliate the skin while you’re cleansing, which will improve the patient’s results while also making you more efficient. Look for a brush head that is gentle and is made of materials that won’t harbor or spread bacteria.

Esthetician Tools

Woods Lamp

A woods lamp, or “skin scanner,” is a portable device that projects UV light onto the skin. Choose a lamp that gives you multiple color options, as some can help you spot things like dehydration, clogged pores, and fungi.

Using a Woods Lamp can also help you find issues like hyperpigmentation, infections, and pre-cancerous symptoms. The light coming from this lamp can damage your clients’ eyes, so make sure you also have UV-protective eyewear or eye pads that they can use while undergoing the treatment.

Membership Billing

Software Systems

Running a successful spa business is about more than just being great at your craft. There’s a lot that has to happen on the back side.

While physical tools and supplies for estheticians are important, having the right software in place is also critical! You’ll want to find a system that allows you to handle employee scheduling, manage your appointments, communicate with clients, track your supplies, handle your marketing, and more. 

It’s even better if you can find a single system that will take care of everything you need or a couple of different systems that communicate with each other. Do your research before you make a commitment so you can ensure that you make a good decision. Otherwise, you could end up regretting your choice, finding that it’s more difficult than it should be to handle these aspects of your business.

 

 

Stock Up on the Best Esthetician Tools Today

Now that you know about the most important esthetician tools, you’re poised to make your spa more efficient and more popular than ever before.

Our software packages will help you keep your business well ahead of the competition! Take a look at our package options and sign up for your 14-day free trial today!

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Medical Spa Software

How to Future-Proof Your Spa Post-COVID-19

Recognizing that many of our customers have been directly impacted by the pandemic, we’ve created a content series aimed at helping those businesses prepare for and execute on their own re-opening strategies. The series—which will feature blogs and other content assets—will also include tips for how to use their Orchid software to bring those strategies to life. 

Amidst the COVID-19 conversation, a topic on every small business owner’s mind is “the new normal.” Despite the widespread wish for life to return to what it once was, small business owners, entrepreneurs, employees and consumers understand this is not possible in the immediate future. As communities slowly begin to reopen in the coming weeks, people will return to their favorite spas with a new mindset. To ensure they receive the same quality service and experience, spa owners must anticipate new customer apprehensions and expectations.

According to Orchid’s recent survey on consumer loyalty, it takes three to four visits to a business for a consumer to feel comfortable—i.e. having a sense of familiarity and taking the first step in becoming a regular customer. At this rate, it is essential that spa owners figure out how to put their customers at ease to attract and retain business. Similarly, when asked what the most important trait is when visiting a business, roughly one-third (31%) of respondents say trust, and more than one-fifth (23%) say consistency in service. These two priorities are heightened in the post-pandemic era—especially as businesses seek to pioneer a “new normal.”

One area where spas need to focus is on common areas and touching surfaces. The spa experience is tactile—from hands-on services to crowded waiting areas to, yes, even the checkout experience. While learning about the risks of COVID-19, people have become very aware of how cash, credit cards and every high-traffic item in a business may not be as sanitary as they once thought. Suddenly, the integral touchpoints of a spa experience— from POS systems and processing terminals to keyboards and pens—are identified as risky.

 

To deliver consistent service, prepare operations and improve customer engagements, spas must future-proof the core aspects of the shopping experience, starting with checkout. Take these four steps to reduce the number of touches needed to complete a transaction.

1.  Implement Contactless Payments

Contactless payments are more possible than ever. In fact, most credit and debit cards issued in the last five years have NFC (near-field communication) capabilities embedded within the card. Most payment terminals support NFC capabilities. These “tap and go” cards work similarly to Apple Pay or Google Wallet: 1) they don’t require a third-party device (e.g., a cell phone) to store the credit card information, and 2) can just use the card itself.

Not every consumer may know about the possibility of contactless payments. Spas can support customers by providing guidelines, instructions or FAQs and displaying them by the payment terminal, on their website, or via social media pages. It is especially important that spas reassure customers that tap-and-go payments are as secure as EMV chip payments. Similar to chip transactions, the contactless payment is accompanied by a one-time use code that secures the payment data.

Even after spas implement contactless payments, these payment processing systems still integrate with their Orchid Spa business management software. Integrated payment processing simplifies and expedites checkout, so customers don’t have to wait while employees switch between systems. For customers still feeling uneasy in public spaces, a quick and seamless checkout will be especially appreciated.

2. Disable Signature Functions

Now that chip and tap-payment cards are equally secure, most major card brands removed the requirement for transaction signatures in 2018 in the U.S. and Canada. This means there are no longer fees related to processing a transaction without the cardholder signature, making it more appealing to customers. That said, many processing terminals and POS systems still have the signature prompt as a default setting. To fix these issues, spas can contact their card processor, such as CardConnect, to adjust those settings. Customers will appreciate saving a step, as it reduces time, risk and stress.

How does this work for tipping? Some spas may prefer to continue requesting signatures so patrons can discreetly add a post-transaction tip. Otherwise, small businesses can set up integrations in Orchid Spa that “prompt for a tip” before the purchaser approves the amount. With this system, the full transaction amount is charged at once (instead of a tip adjustment after the fact).

3. Consider Recurring Billing

Using Orchid Spa software, business owners can sell recurring client memberships to their customers. First and foremost, these memberships are a proven and effective way to recognize customer loyalty with a small discount on recurring services. In fact, according to our survey, 44% of respondents say their favorite benefit of “being a regular” is getting discounts and/or promotions.

Not only can recurring billing help nurture customer relationships when it’s most needed, but charging their card automatically every month—without touching the card or terminal after the initial setup—makes payments completely touchless. If spas don’t offer memberships, they can still integrate their Orchid Spa software with their payment processing systems that allow shops to store card information for future visits. Being able to securely store data allows spas to facilitate quicker, touch-free transactions and provide more convenience to loyal customers.

4. Send Digital Customer Communications

If spas are taking steps to make payments contactless, keep their customers safe and give them peace of mind, they should communicate it clearly and frequently. With Orchid Spa email marketing function, spas can create communications that highlight the reopening of the business and the availability of contactless payments. These can be sent strategically to the different personas in the business’ customer database, along with promotions based on purchase history to draw customers in. Email marketing can be paired with automated text messages to regular customers, as well as posts on social media and landing pages on the business’ website.

It’s up to spas what the “new normal” looks like for their business and their customers. Payment methods are an important place to start—for convenience and safety. To learn how Orchid Spa business management software makes this easier, check out this website. For more findings from the Customer Loyalty survey, which can help attract customers in the post-pandemic world, download the survey here.